Insights from eTail West, Days 1 + 2
3 Min Read
eTail West 2015 is in full swing! Held this year in sunny Palm Springs from February 17—20, the conference provides retailer executives with four days of inspiration, business solutions, networking, and actionable takeaways.
Among the many topics touched on during Day 1 and Day 2, we found that retailers were especially excited by mobile and omni-channel commerce as well as by customer analytics and big data. The following is a quick look at what everyone was buzzing about:
Some interesting takeaways from the Mobile & Tablet Summit:
1. 65% of retail sales begin on a smart phone (source)
2. Consumers are purchasing 5X more mobile devices than they are TVs or desktop computers (source)
3. 53% of all emails are opened on a mobile device (source)
#Overheard at eTail West:
“Let’s get away from dataless decision making.”
—Erik Lautier, EVP & Chief Digital Officer, bebe Inc.(heard at the Conversion Growth Through Testing & Optimization session)
Photos from eTail West:
Opening night reception under the palms
Corra is at booth 614, stop by and say hi!
Taking in one of the many great speakers
Top Tweets:
____________
Sasha Butkovich is Marketing Copywriter at Corra, a New York and Los Angeles based digital agency that provides high-performing ecommerce solutions for fashion, lifestyle and beauty brands and retailers. With a team of 100+ ecommerce strategy, design and technology professionals, Corra delivers rich shopping and buying experiences across all channels and devices. Corra is trusted by retailers of all sizes to implement and support Magento Enterprise, Demandware and hybris platforms.
Sasha Butkovich is Communications Marketing Manager at Corra. Managing the agency's communication, branding, PR and social strategies, Sasha focuses on developing engaging content for decision makers in the digital commerce industry. Sasha brings a background in copywriting and over five years in ecommerce marketing to her role at Corra.
Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.
