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Top Holiday Launches of 2013

3 Min Read
Abena Gyebi

With brands and retailers clamoring to get the attention of holiday shoppers, the holiday season can sometimes bring out the most creative campaigns of the year–especially in the fashion and lifestyle industries. Throwback ad archives, subway vending machines…and the holiday season only just started! Below are 4 brands and retailers that have made innovative use of their ecommerce functionality for the 2013 holiday season.

1. L’Oreal Paris

What’s the new way to stay ahead of digital shopping trends this holiday season? Beauty vending machines…in the NYC Subways. Through the end of December (and possibly thereafter if it’s popular), strap hangers in the 42nd Street/Bryant Park station will encounter L’Oreal’s the high-tech “Intelligent Color Experience,” an interactive vending machine system for beauty products whose featured full length mirror will let them match makeup to their outfit. (And yes, that’s THE Coco Rocha in the Instagram below!) [Source: Fashionista]

L’Oréal Paris Launches Makeup Vending Machines in NYC Subway    loreal2

(Photos via Instagram, lorealparisusa)

2. Longchamp

Letting customers save a wishlist? At this point, that’s an old news ecommerce strategy. Wishlists give customers a quick way to relocate items they’ve already discovered and loved. But this holiday season, Longchamp jazzes them up up by launching their new My Wishlist app on Facebook. The app lets you fall in love with Longchamp products via video, single out your favorites for a wishlist, drop unsubtle hints by sharing said list with your Facebook fam, and link potential gift givers directly to the product page (so they don’t need to search the Longchamp site and find your gift faster).  [Source: Luxury Daily]

My Wishlist on Facebook, Longchamp

(Photo via Facebook, Longchamp)

3. Kenneth Cole

In honor of its 30th anniversary and with an eye on the holiday season, Kenneth Cole introduces a new interactive microsite, 30yearsbold.com, that offers customers full immersion into the Kenneth Cole brand and lifestyle.  It features a searchable, shareable archive of Kenneth Cole’s iconic brand advertising that links directly to in stock product.  [Source: New York Times]

 30 Years Bold, Kenneth Cole

(Screenshot via 30yearsbold.com)

4. Best Buy

Best Buy, the big box retailer that’s been historically haunted by “showrooming,” has decided to reclaim the terminology by promoting their multi-channel commerce capabilities via In-Store Pick Up (i.e. buy online and collect in nearby brick-and-mortar stores) and Low Price Guarantee services. Talk about integrated inventory! They also boldly declare themselves “Your Ultimate Holiday Showroom” in a tagline at the end of the ad.  [Source: YouTube, Best Buy]

http://www.youtube.com/watch?v=sRGW1HEg7FU

(Background via Longchamp)

Abena Gyebi

Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.

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