BACK TO RESOURCES
blog

In Case You Missed it: Xchange ’16

2 Min Read
Sasha Butkovich

The Corra team spent this week in sunny Florida for Demandware XChange ’16. Not only was the venue and the weather second to none, there was great content and inspiration to take away.

While we spent time on the floor in the Partner Showcase networking with retailers and fellow solutions providers, the conference also featured many informative keynotes and breakout sessions for attendees. A main focus this year was the customer experience, and creating a unified ecommerce operation across all channels. Or as Demandware CEO Tom Ebling put it in his keynote, “Make the journey from inspiration to purchase as simple and easy as possible.”

This theme carried throughout the entire conference to the final session from Shep and Ian Murray, co-founders of Vineyard Vines. They strive to create an “every day should feel this good” experience in their stores. Then, they look to where online purchases are happening to decide where to open new stores. “The more stores we open, the more business we get online,” Shep said, demonstrating the importance of the multichannel strategy in the modern retail environment.

Demandware also gave attendees a sneak-peek at what’s to come in 2016 from the platform. From full-featured store apps, out-of-the-box omnichannel capabilities, personalization services, and more great options, there are many exciting features on the horizon for Demandware users.

In case you missed out, here are some more takeaways from XChange ’16:

  • Uniqlo’s CEO of Global Ecommerce, John Fleming, reminded attendees, “The future of retail is not how many stores you build but now many customers you serve.”
  • John Hazen, SVP Direct-to-Consumer of True Religion, drove the multichannel point home: “If a store associate doesn’t get credit for a sale in real time, on a daily basis, they will view unified commerce tools as the enemy.”
  • The Demandware Commerce Pacesetter Awards were announced: Carter’s won the Sustained Growth Award, while Cole Haan took home the Innovation Award.
  • Tom Brady packed the house, speaking about teamwork and its importance to success and partnerships.
  • The Barenaked Ladies put on a great show, entertaining the crowd with their old hits and a new little ditty about Demandware!

Learn more about Corra + Demandware here, or email [email protected] to get in touch.

____

Corra is a New York, Los Angeles and London based digital commerce agency creating unified commerce experiences for fashion, lifestyle and beauty. Corra’s ecommerce strategy, design and technology professionals deliver rich shopping and buying experiences across all channels and devices. Our team is trusted by retailers of all sizes to implement and support the Magento Enterprise, Demandware and hybris platforms.

Sasha Butkovich

Sasha Butkovich is Communications Marketing Manager at Corra. Managing the agency's communication, branding, PR and social strategies, Sasha focuses on developing engaging content for decision makers in the digital commerce industry. Sasha brings a background in copywriting and over five years in ecommerce marketing to her role at Corra.

Corra is a global agency that builds the world’s fastest and most flexible digital storefronts for growing brands. We’re leaders in headless and composable commerce development, backed by gold-standard post-launch support. Through technical expertise, creative vision, and collaborative strategy, we help clients digitally transform to meet the evolving needs of their customers, adding value from day one. With headquarters in New York and hubs in 12 cities across three continents, Corra is uniquely positioned to support clients around the world and around the clock.

You may also like

blog
Corra Wins Best Places to Work Award in Multiple Major Markets!

Everybody has to work—it’s a fact of life. Working doesn’t have to be “work” though. According to the Best Places to Work Program, Corra has always be

blog
Nine Things You Need to Know About GA4

Most ecommerce businesses rely on Google Analytics for tracking their most critical business metrics.  Google, however, is depreciating the version of

blog
10 Incredible Headless Commerce Implementations

If you’re going to invest revenue and resources on a website build, you’ll want it to be future proof. You’ll want your front and back end to be decou

want more?
Get exclusive access to Corra content and events
We'll let you know when we publish anything new