How to Choose–Deciding on an Ecommerce Platform

< 1 Min Read

Like buying a used car, choosing an ecommerce platform isn’t simply a matter of getting what’s cheapest. It’s about getting the best overall value for the online business.

Tons of other concerns should initially trump a too-good-to-be-true price tag–assurance that the platform can create the user experience you want; that it complements your long-term goals and projected growth; that it can help you hold your own against high-performance and feature-rich competitors, etc…And then price should be taken into consideration. Why? Because just like fixing up a clunker, pinching pennies can mean constant bug-fixing and customizations that end up costing more than the seemingly expensive alternative.

In an interview with Internet Retailer, Alex Cranmer, VP of International Military Antiques, and other ecommerce execs shared their stories about their trials and errors and how they finally selected an ecommerce platform for their business. Cranmer highlighted his upgrade from Magento Community to Enterprise Edition and the helpful insight Corra offered for the switch.

Here’s the full story at Internet Retailer.



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For 20 years our strategists, engineers, and UX designers have been building leading-edge ecommerce sites. From the cloud to the edge, we’ll help you make smart decisions and speed time-to-value, whether you’re building from scratch or moving to a new platform.

Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.

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