How Colors Affect Conversions [Infographic]
< 1 Min Read
Can color affect ecommerce conversion?
Apparently it can. According to a recent infographic KISSmetrics, studies show that people make a subconscious judgement about a product within 90 seconds of viewing it, with up to 90% of that assessment based on color alone. Furthermore, it presents case studies that show that simple changes like swapping in a new color for your call-to-action button might have a positive impact on conversion (you should always test with your own site and audience, of course).
But it’s not just color. A quick assessment with an experienced ecommerce designer could reveal several seemingly small design changes that have a major impact on conversion and usability.
For more insights on how color influences purchasing, scan the infographic below. To read more on design, visit here
Image via electrobay, Source: How Colors Affect Conversions – Infographic
____________
Corra is a New York and Los Angeles based digital agency that provides high-performing ecommerce solutions for fashion, lifestyle and beauty brands and retailers. With a team of 100+ ecommerce strategy, design and technology professionals, Corra delivers rich shopping and buying experiences across all channels and devices. Corra is trusted by retailers of all sizes to implement and support Magento Enterprise, Demandware and hybris platforms.
For 20 years our strategists, engineers, and UX designers have been building leading-edge ecommerce sites. From the cloud to the edge, we’ll help you make smart decisions and speed time-to-value, whether you’re building from scratch or moving to a new platform.
Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.
