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Highlights from 2014 IRCE

3 Min Read
Abena Gyebi

Celebrating its 10th year as the world’s largest ecommerce conference and exhibition, IRCE promised an extraordinary event, and that it delivered. Thousands of commerce executives gathered at McCormick Place West in Chicago to network and dive deep into key topics that impact and improve their online business. From inspiring keynotes to meaty workshops, attendees gained valuable insights into a wide range of new opportunities in digital retail. Here were the highlights:

eBay on Consumer “Snacking”

john-donahoe-irce2014

The conference kicked off with a keynote by John Donahoe, CEO of Ebay, exploring  online consumer behavior in an evolving retail environment. Digital technology has disrupted how we traditionally conduct commerce in much the same way social media has disrupted distribution in the media industry. As a result, consumers’ shopping behavior has changed. Using their various devices, today’s customers “snack” on shopping content, consuming bits of info here and there before ultimately making a purchase decision. That behavioral realization led him to identify 4 important trends:

(a) Consumer In — Consumers don’t distinguish between channels. That’s a merchant perspective. They just want to be able to shop wherever and whenever they want to.
(b) Consumer Choice — You can’t segment customers based on device or channel because the same person that completes a purchase on their mobile device one day may purchase in-store the next.
(c) Consumer Service — Although traditionally thought of this way, the internet isn’t necessarily for “self-service.” Merchants have to provide service online, too.
(d) Consumer Personalization — Now that a huge amount of consumer data has been accumulated, the next major challenge is to figure out how to leverage it.

The Power of Community

jimmy-wales-south-africa-irce

Immediately following, the CEO and Founder of Wikipedia, Jimmy Wales, dropped in to share more on the power of community in the online world, challenging his audience to consider what people trying to accomplish, what they’re failing to accomplish, and how can we help.

Rooftop Cocktails and Conversation

zed451-irce-2014

Along with EliteSEM and HookLogic, Corra closed the day hosting a cocktail party at the hottest rooftop bar in Chicago, Zed451.

Free Ecommerce Consulting from Corra

The real highlight of the conference, however, was the IRCE’s Exhibit Hall. With more than 600 companies presenting, Corra’s booth (#755) was the only one to offer free site consultations, courtesy of one of our Ecommerce Strategists, Kristina Burbich. The 15-minute site assessments were a big hit, giving pre-registered booth visitors a quick site audit and valuable tips on how they could improve user experience for their customers.

corra-site-assessments-irce-2014

Photos via Ecommerce Bytes, Wikipedia

Abena Gyebi

Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.

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