Happy Birthday Hello Kitty! Sanrio is now Live on Shopify Plus
2 Min Read
Corra is pleased to unveil Sanrio’s reimagined site on Shopify Plus – an immersive experience for content, commerce, and community.
Sanrio Co. is a quintessential part of Japanese pop culture. They are famous for Hello Kitty but the company also has a whole host of ‘kawaii’ characters (known as the culture of cuteness in Japan) that we wanted to showcase with their very own pages to live and breathe.
Sanrio envisioned more for their site than just a store to purchase their products (stationary, toys, gifts, apparel, accessories, homeware, etc.). They wanted a central location where fans and newcomers can immerse themselves in the brand, discover characters, events, social content, download wallpapers and crafts, learn new recipes, visit the Hello Kitty Cafe, and more. Corra completely redesigned the experience, performed complex back-end integrations, and launched Sanrio on Shopify Plus to celebrate Hello Kitty’s 46th birthday.
BEFORE AND AFTER
Sanrio’s previous UX lacked the playful personality the brand is known for. In its original state, community events and social media were siloed from their commerce experience. Corra’s goal was to take the site experience from a vending-machine-like transaction to an engaging blend of content, commerce, and community events. There were also complexities we needed to solve on the back end to accommodate Sanrio’s multiple sources of inventory, vendors, B2B and B2C business models, and complex architecture.
Sanrio chose Corra because of our strong design capabilities, backed up by our technology expertise. They trusted us to completely revamp the site’s look and feel and bring their vision to life. But they were also confident in our technology background (17+ years of site implementations) – we were an ideal partner for their complex requirements.
A case study that dives deeper into the project details is coming soon. Follow us on Linkedin to be updated when it goes live.