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Ecommerce News for the Week Ahead: May 4

3 Min Read
Corra

Kick the week off right by catching up on the latest industry news. Corra is bringing you the top ecommerce and multi-channel headlines of the past week, so read on for the big stories from April 27 through today.

A HubSpot study finds, among many interesting trends, that we currently find ourselves in the tipping point just before mobile internet use begins to outpace desktop use. And while we’re talking about mobile, eConsultancy shared findings from their latest Quarterly Report. It notes that responsive design is the most popular way to optimize for mobile. For any merchants who haven’t implemented a mobile responsive site, it is seriously time to jump on the bandwagon!

Mobile is one significant concern for expanding an online business, but another is appealing to international shoppers around the world. One great example is the way Gilt.com has taken steps to create a great user experience for customers in China with their luxury offerings. Meanwhile, as high-end brands get in on those overseas markets, they are also having some not-so-secret dealings with Uber. Why, you may ask? Three words: same day delivery. I can’t wait for this one to get off the ground.

Get the full stories below:

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Ecommerce Sites Must Be Responsive; But That’s Just the Beginning of Their Mobile Future (HubSpot Blogs)

“For many retailers, addressing the Google algorithm update meant installing responsive design as a catch-all to not lose their Google ranking –– and that’s a great thing for both those brands and their customers. We are currently at the internet tipping point in which mobile and desktop use runs parallel. Mary Meeker predicted this moment in 2008, and a wealth of other experts agree with her that desktop internet use will continue to level off as mobile rises.”

Read more…

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How are brands optimising for mobile? (eConsultancy)

“Brands are making progress with their mobile strategies, though there’s still plenty to be done. Our latest Quarterly Briefing, produced in partnership with Adobe, looks at The Quest for Mobile Excellence. Here are a few key findings from the report…”

Read more…

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How Gilt.com dresses up its sales to Chinese web shoppers (Internet Retailer)

“Gilt.com sells the kind of Western brands China’s increasingly affluent consumers covet, such as Balenciaga, Valentino and Armani. And the web-based retailer’s sales to China have grown since taking steps to make it more comfortable for Chinese shoppers to purchase.”

Read more…

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Uber Is Quietly Testing A Massive Merchant Delivery Program (Tech Crunch)

“Sources say that Neiman Marcus, Louis Vuitton, Tiffany’s, Cohen’s Fashion Optical and Hugo Boss are all in talks with the Uber Merchant Delivery program, and one source in particular said that there are over 400 different merchants currently in talks (or already testing) with Uber for same-day delivery. (Cohen’s Fashion Optical and Hugo Boss are both used as examples in the training presentation.)”

Read more…

Header image via Verizon

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Sasha Butkovich is Marketing Copywriter at Corra, a New York and Los Angeles based digital commerce agency creating unified customer experiences for fashion, lifestyle, and beauty. With a team of 100+ ecommerce strategy, design and technology professionals, Corra delivers rich shopping and buying experiences across all channels and devices. Corra is trusted by retailers of all sizes to implement and support Magento Enterprise, Demandware and hybris platforms.

 

Corra

For 20 years our strategists, engineers, and UX designers have been building leading-edge ecommerce sites. From the cloud to the edge, we’ll help you make smart decisions and speed time-to-value, whether you’re building from scratch or moving to a new platform.

Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.

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