Corra’s Shopify Clients Have Huge BFCM Results

BFCM (Black Friday, Cyber Monday) weekend is a crucial time of year for consumers and merchants alike. Consumers want to maximize their time spent shopping, making sure they find the best deals, while merchants need to optimize their commerce solutions to build the highest-converting and highest-earning storefronts possible. 

While there are many ways to optimize a solution, and there are numerous complications that can follow said optimization, there’s no reason to stress. If you choose your technological partners wisely, a digital transformation partner like Corra will align your technology with your big-picture initiatives. 

SHOPIFY IS A GREAT PLATFORM FOR BFCM 

Illustrated by the chart above, several Corra clients on Shopify Plus had fantastic BFCM weekends. Shopify Plus is well-suited for high-traffic, time-sensitive periods like holiday weekends or promotional seasons.

Some of Shopify’s strengths are its robust OOTB (out-of-the-box) functionality, streamlined and proven checkout, and ease of use. These traits allow for timely optimization so the storefront will be performing its best when traffic is at its highest. 

A REPLATFORM

For MoroccanOil and Coyuchi, this was their first BFCM weekend on Shopify as both brands recently partnered with Corra to implement their replatform. 

While there are many reasons to choose Shopify, the most salient ones are its ease of use and robust native functionality. These attributes allow brands to quickly set up a modern, feature-rich storefront. 

The fact that both Coyuchi and MoroccanOil had such drastic improvements to their BFCM revenue shows that having a solution that is fast, intuitive, and able to be easily customized towards a brand’s business goals and strategy is a valuable asset in creating high-converting commerce experiences. 

Whereas other platforms will require third-party vendor management and all the complexities that come with that, building a site on Shopify means all those little details, like tax calculations, shipping logistics, and website navigation optionality can all be handled through Shopify’s native functions. In a situation where a function can’t be accomplished through native Shopify features, Corra has an experienced Shopify practice to create any custom function or component needed.  

This was the smoothest BFCM we have ever had, with super minimal issues and our best sales. Everyone on the team is so happy and they feel like this justified their decision to move to the Shopify platform. 

-Laurin Bryant, Moroccan Oil, eCommerce Manager

YOUR TECHNOLOGICAL PARTNER MATTERS

STAUD is an elegant fashion brand that has seen impressive growth for their Shopify-based storefront over the last few years. They chose to partner with Corra for our expertise and ability to create value for our customers. 

Fast forward—STAUD had their best BFCM ever. Corra doesn’t build one-size-fits-all roadmaps, instead, we analyze our client’s solutions in conjunction with how users engage with their storefronts. We use analytics and creative solutions to build roadmaps, with client input, that help brands get the absolute most out of their solutions. 

STAUD is a perfect example of how a high-performing brand partnering with a consultancy that listens and tailors solutions to client-specific needs can result in record-setting success. 

“BFCM is a critical time of year for any retailer and it’s all eyes on the site with high volume expectations. This year, we partnered with Corra, to define and execute a strategic development roadmap to ensure our customers had the best site experience possible during the BFCM event. We’re excited to continue our partnership with Corra and for our shared ecommerce growth.”

Erin Yokoyama, Senior Director of Ecommerce, STAUD

Do you feel like your storefront could be performing a little better? Contact Corra today.