Corra’s Personalization Partners Named Leaders by Gartner
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Corra is proud to announce that two of its trusted personalization partners have been named leaders in the 2018 Gartner Magic Quadrant for Personalization Engines.
Gartner, Inc. is the leading provider of research and analysis on the global information technology industry. In this first-ever ranking, Gartner evaluated 18 personalization engines and assessed them based on their ability to execute and their completeness of vision. Dynamic Yield and Monetate, two of Corra’s personalization partners, were named leaders in this area.
Dynamic Yield, the AI-powered omnichannel personalization engine, was a standout for ability to execute and completeness of vision. The platform helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps, and email.
Monetate, a global leader in personalization software for consumer-facing brands, analyzes more than one million data points per second to help brands make more informed decisions.
In the fiercely competitive retail landscape, how data is gathered, stored, and analyzed is no longer the only focus. The methodology used to implement deeper insights is becoming increasingly important to successfully leverage evolving trends and respond to customers’ needs, preferences, and desires in real-time. Platforms such as Dynamic Yield and Monetate are allowing hundreds of merchants to adopt a culture of experimentation and 1:1 personalization.
“Our technology partners always provide great value to our clients. We’re very proud that two of our best have been named Leaders in Gartner’s Magic Quadrant for Personalization, further evidencing our commitment to quality partnerships we can pass on to global brands.”
-MARTINA ENGLAND, GLOBAL DIRECTOR OF STRATEGIC ALLIANCES
Powered by these integrations, Corra’s Digital Intelligence practice utilizes a unique methodology to build a strategic roadmap aligned to each client’s business goals and metrics. Throughout the four phases of our program — Testing, Merchandising, Segmentation, and Personalization — we bring in specialists with specific core competencies and skills, including digital strategists, UX strategists, visual designers, and certified developers. Together, these experts work as an extension of our clients’ team to create immersive experiences that boost customer loyalty and drive conversions.
If you’d like to learn more about our Personalization and Optimization program, contact us today.
Erica Mazzucato is Sr. Product Marketing Manager at Corra. In her role, she defines the go-to-market strategy of the services offered by the agency and serves as an in-house expert on market and industry trends.
Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.
