BACK TO RESOURCES
blog

{insert vowel here} Commerce, Intertwined.

2 Min Read
Michael Harvey

When eBay completed its acquisition of Magento earlier this year, the announcement was intertwined with something eBay dubbed “X.Commerce.” We all know about ecommerce and mcommerce (mobile) and scommerce (social). So, a simple explanation of the “X” in X.Commerce is that it is a placeholder for the next type of digitally enabled commerce that will—inevitably—come along.

I think it is fair to assume, however, that “X” is more than a clever branding ploy. It does invite speculation on what the next initial will be and what form of multi-channel commerce it will represent when appended to the word “commerce.” But beyond that, it contains within itself the notion that all forms of commerce—past, present and future—are intertwined. While multichannel sales describes the situation that obtains when multiple, well, channels coexist, Cross-Channel commerce describes the situation where those channels actually cross-pollinate one another. The symbol used when talking about cross-channel sales and marketing?.. X.

As far as “X marks the spot” goes… Starting on Wednesday, that spot is the Moscone Center in downtown San Francisco. The Innovate Developer Conference 2011 will focus on “all things commerce.” The show will feature “solutions from beginning to end for any system and storefront.”

Solutions from beginning to end. That pretty much sums up Corra’s Shopping to Shipping practice. It should come as no surprise, then, to learn that we are joining a small handful of other players in the <insert vowel here>Commerce space in sponsoring the conference. As a Silver Sponsor, our booth will be smaller than the Paypal booth but, if you’re at the show, please stop by to say hi and trade insights on what X.Commerce really means.

If you won’t be at the show, watch this space and we’ll be sure to share updates over the next few days as eBay unveils its X.Commerce strategy.

____________

CorraTech is now Corra!

Michael Harvey

Michael Harvey is COO at Corra. He oversees the agency's delivery team, including project management, analysis, and marketing. Michael's 20+ year career has spanned marketing, branding, strategy, product development, operations, and technology. He has held operational roles at the senior executive level for a variety of entities including both startups and established organizations.

---

Corra is the global digital agency that leading brands and B2B organizations trust to accelerate their growth. Working at the intersection of commerce technology and customer experience strategy, we deliver comprehensive digital solutions that convert and retain customers in the long term.

You may also like

blog
Envisioning Your Brand With a Headless Architecture

Everyone in ecommerce is talking about the enormous benefits of migrating to a headless architecture—one where front-end digital experiences are freed

blog
Watch Commerce Talks: CX Workshop on Demand

Corra and Adobe recently teamed up to host a live customer experience workshop to help merchants prepare for the upcoming holiday season. Although ben

blog
Video: Progressive Web Apps: Let’s Get Technical

The following video is a webinar with Corra’s CTO, and CTO and founder of Webscale.  ﹏ LET’S GET TECHNICAL Watch on demand: chief technolo

want more?
Get exclusive access to Corra content and events
We'll let you know when we publish anything new