BACK TO RESOURCES
blog

Corra and Listrak Partner to Launch Ten Thousand Villages

2 Min Read
Corra

Corra and Listrak recently joined forces to launch a new ecommerce store with fully integrated marketing solutions for Ten Thousand Villages, one of the world’s largest Fair Trade organizations.

With more than 70 retail outlets throughout the United States, Ten Thousand Villages provides a marketplace for artisans from all over the world. Available products include unique handmade gifts, jewelry, home decor, art, textiles, serveware and personal accessories representing the diverse cultures of craftspeople in Asia, Africa, Latin America and the Middle East.As a non-profit with a large and loyal customer base, the company needed a robust ecommerce store and consistent communication across multiple channels and locations. Given the increasing importance of online sales to its overall business, Ten Thousand Villages decided to relaunch its ecommerce site onto an enterprise-level platform ahead of the 2011 holiday shopping season. They selected Magento as the platform and turned to Corra to implement the new store.

A Listrak client since 2010, Ten Thousand Villages had implemented various email marketing solutions including Customer Purchase Metrics and Shopping Cart Abandonment to target its customers and grow its ecommerce business. As part of the move to the new platform, it was vital to preserve and improve these successful email-marketing programs. As luck would have it, Listrak had recently developed a fully integrated Magento Extension. By working closely together, the combined Corra and Listrak teams were able to integrate Listrak’s services into the new site without a hitch.

In the wake of the successful launch of Ten Thousand Village’s new site, Listrak and Corra made the decision to formally partner. “Given how well we worked together on this first project, it made good sense for our firms to officially tie the knot,” said Michael Harvey, Corra COO. “We are now in a position to bring the combined solution to the ecommerce market at large.”

In addition to getting the Listrak’s Extension up and running with no disruption of service, Corra also made numerous customizations to Magento including expanding the capabilities of the native gift registry functionality, an important requirement for Ten Thousand Villages because of the large amount of sales made through registries. Also of note, Corra took advantage of Magento’s native multi-store capability to provide over 80 separate sites for Ten Thousand Village’s individual stores, all running on the same instance of the application. Physical Inventory on hand at these physical stores was integrated into the product availability displayed to online shoppers.

“Our focus is driving ecommerce revenue via automated email marketing solutions that increase conversions and customer value,” said Ross Kramer, Listrak CEO. “Given the capabilities and tight integration of our Magento Extension, and how well we work with Corra, I expect Ten Thousand Villages will be just the first of many successful launches.”

____________

CorraTech is now Corra!

Corra

For 20 years our strategists, engineers, and UX designers have been building leading-edge ecommerce sites. From the cloud to the edge, we’ll help you make smart decisions and speed time-to-value, whether you’re building from scratch or moving to a new platform.

---

Corra is the global digital agency that helps growing brands and organizations make the right decisions across their entire digital commerce ecosystem. Combining technical expertise with strategic and creative vision, we pioneer the next generation of commerce solutions to shape future-proof experiences around the evolving needs of your customers.

You may also like

blog
Corra Wins Best Places to Work Award in Multiple Major Markets!

Everybody has to work—it’s a fact of life. Working doesn’t have to be “work” though. According to the Best Places to Work Program, Corra has always be

blog
Nine Things You Need to Know About GA4

Most ecommerce businesses rely on Google Analytics for tracking their most critical business metrics.  Google, however, is depreciating the version of

blog
10 Incredible Headless Commerce Implementations

If you’re going to invest revenue and resources on a website build, you’ll want it to be future proof. You’ll want your front and back end to be decou

want more?
Get exclusive access to Corra content and events
We'll let you know when we publish anything new