Corra and Listrak Partner to Launch Ten Thousand Villages

2 Min Read

Corra and Listrak recently joined forces to launch a new ecommerce store with fully integrated marketing solutions for Ten Thousand Villages, one of the world’s largest Fair Trade organizations.

With more than 70 retail outlets throughout the United States, Ten Thousand Villages provides a marketplace for artisans from all over the world. Available products include unique handmade gifts, jewelry, home decor, art, textiles, serveware and personal accessories representing the diverse cultures of craftspeople in Asia, Africa, Latin America and the Middle East.As a non-profit with a large and loyal customer base, the company needed a robust ecommerce store and consistent communication across multiple channels and locations. Given the increasing importance of online sales to its overall business, Ten Thousand Villages decided to relaunch its ecommerce site onto an enterprise-level platform ahead of the 2011 holiday shopping season. They selected Magento as the platform and turned to Corra to implement the new store.

A Listrak client since 2010, Ten Thousand Villages had implemented various email marketing solutions including Customer Purchase Metrics and Shopping Cart Abandonment to target its customers and grow its ecommerce business. As part of the move to the new platform, it was vital to preserve and improve these successful email-marketing programs. As luck would have it, Listrak had recently developed a fully integrated Magento Extension. By working closely together, the combined Corra and Listrak teams were able to integrate Listrak’s services into the new site without a hitch.

In the wake of the successful launch of Ten Thousand Village’s new site, Listrak and Corra made the decision to formally partner. “Given how well we worked together on this first project, it made good sense for our firms to officially tie the knot,” said Michael Harvey, Corra COO. “We are now in a position to bring the combined solution to the ecommerce market at large.”

In addition to getting the Listrak’s Extension up and running with no disruption of service, Corra also made numerous customizations to Magento including expanding the capabilities of the native gift registry functionality, an important requirement for Ten Thousand Villages because of the large amount of sales made through registries. Also of note, Corra took advantage of Magento’s native multi-store capability to provide over 80 separate sites for Ten Thousand Village’s individual stores, all running on the same instance of the application. Physical Inventory on hand at these physical stores was integrated into the product availability displayed to online shoppers.

“Our focus is driving ecommerce revenue via automated email marketing solutions that increase conversions and customer value,” said Ross Kramer, Listrak CEO. “Given the capabilities and tight integration of our Magento Extension, and how well we work with Corra, I expect Ten Thousand Villages will be just the first of many successful launches.”


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Corra is a global agency that builds the world’s fastest and most flexible digital storefronts for growing brands. We’re leaders in headless and composable commerce development, backed by gold-standard post-launch support. Through technical expertise, creative vision, and collaborative strategy, we help clients digitally transform to meet the evolving needs of their customers, adding value from day one. With headquarters in New York and hubs in 12 cities across three continents, Corra is uniquely positioned to support clients around the world and around the clock.

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