Corra Contributes to Adobe’s 2020 Ecommerce Trends Report
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Corra recently collaborated with Adobe on their 2020 Ecommerce Trends whitepaper. You can find us on page 12 sharing our expertise on headless commerce and why we think it’s the next big technology advancement in ecommerce.
If you’re thinking, wait what is headless commerce? Check out this blog post to get you up to speed:
Adobe’s whitepaper is all about getting on today’s consumers wavelength— the demand for blazing fast mobile experiences, the ability to purchase via voice, visual search, and on any device imaginable. This requires merchants to get outside of their comfort zone and experiment with emerging technologies such as Headless/PWA, AI, AR, and voice.
On page 15, Corra’s partner Nosto highlights consumer’s growing interest in visual search. According to Forbes, “Data shows that 62% of Millennials want the ability to use visual search over any other technology.”
Voice takes the friction out of the customer experience. Are they thinking about the product on the bus? Or while walking home from work? Or in the kitchen while cooking? Voice is a way to be where customers are when they are thinking of you.
Matt Levin, Global Head of Marketing, Nosto
Additionally, if you’re looking for more insights to inspire your 2020 roadmap, check out Corra’s 2020 Trends whitepaper. We delve into topics like values-based consumerism, data privacy, facial recognition, B2E (business to everyone), social media inspired design and so much more.