Black Friday Online Traffic – Don’t Get Caught Unprepared

< 1 Min Read

Ah, Thanksgiving: Turkey, football, and rampant consumer madness.

The day after Thanksgiving, known as Black Friday, kicks off the holiday shopping season with a bargain-hunting bang. Its online counterpart, Cyber Monday, follows on its heels. And the shopping won’t really stop until the end of December. While it’s a most wonderful time of year for online retailers, it can quickly become a problem if traffic surges cause service disruptions or full-blown site outages.

In a recent article, Information Week calls on ecommerce experts to offer 5 ways small and midsize businesses can help prevent website problems during such high-volume periods. Naturally Corra was among them.

Unlike natural disasters and other uncontrolled causes of IT havoc, many traffic surges — like Black Friday — are quite predictable. Online merchants generally expect to see a 200% increase in organic traffic over the Thanksgiving holiday weekend, according to Corra COO Michael Harvey. Traffic might temporarily spike 800% or more if the marketing team runs a successful Black Friday program. Advance preparation is a must.

“Obviously, planning is key,” Harvey said. “It’s very important to define clear roles and responsibilities and escalation paths in the event that any problems crop up.”

Get the full article at Information Week.


CorraTech is now Corra!


For 20 years our strategists, engineers, and UX designers have been building leading-edge ecommerce sites. From the cloud to the edge, we’ll help you make smart decisions and speed time-to-value, whether you’re building from scratch or moving to a new platform.

Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.

You may also like

Corra Wins Best Places to Work Award in Multiple Major Markets!

Everybody has to work—it’s a fact of life. Working doesn’t have to be “work” though. According to the Best Places to Work Program, Corra has always be

Nine Things You Need to Know About GA4

Most ecommerce businesses rely on Google Analytics for tracking their most critical business metrics.  Google, however, is depreciating the version of

7 Live Examples of Headless Commerce on Shopify

What is Headless Commerce? Most ecommerce websites are built using a monolithic architecture. This means that both the front and the backend of the we

want more?
Get exclusive access to Corra content and events
We'll let you know when we publish anything new