B2B Brands Must Optimize Their Mobile Experience

2 Min Read

The most successful brands in 2023 have mobile shopping experiences that are perfectly optimized to allow customers to make purchases anywhere in the world. 

A cliche around B2B businesses is that they are outdated and old-school, demanding users talk to sales reps and make purchases through brick-and-mortar means exclusively. This cliche is wrong and businesses holding on to this old way of thinking will be left in the dust. 

Corra, the SI and consulting firm helping bring brands into the future by building the fastest and most flexible digital storefronts, is committed to building B2B commerce experiences that match or exceed that of D2C brands. 

Here are some numbers from recent Gartner and McKinsey reports that illustrate how paramount it is for B2B brands to move their solutions towards the future and consider mobile users a core part of their consumer base. 

At the start of the pandemic, nearly 60% of B2B businesses didn’t have an ecommerce offering. By February 2022, 65% of B2B businesses had an ecommerce offering.

67% of B2B purchases take place in digital channels.

86% of B2B decision makers prefer to self-serve rather than speak to a sales rep. 

74% of Millennial-aged B2B buyers have switched vendors since 2020 for improved digital experiences.

Since the pandemic, there has been a 250% increase in mobile ordering in the B2B industry.

If those numbers don’t make the point clear, we’ll state it plainly: B2B brands that don’t do everything possible to optimize their mobile offering are leaving tens of millions of dollars of revenue on the table.

At Corra, we’re experts and pioneers in PWA (Progressive Web Applications) technology. PWA’s turn a retailer’s website into a lightning-fast, app-like experience on mobile devices that is proven to increase conversion rates and drive revenue. 

The mobile conversion gap is an untapped frontier of revenue. The brands and businesses that can close that gap will see profound profit increases. After implementing a PWA, Corra clients have seen a nearly 500% increase in mobile conversion rate and a 150% increase in mobile revenue. 

B2B is a remarkably fertile market for modern digital commerce implementations. Leading a B2B business and not updating the UX to meet 2023 standards is a crime against your customers and your bottom line. 

Contact Corra today to learn how to bring a future-proof solution to users regardless of where, or how, they’re shopping. 


Crafting the Future of Commerce

Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.

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