8 Free [Digital Commerce] Adobe Summit Sessions to Add to Your Schedule
5 Min Read
Spring, without fail, always brings warmer weather, blossoming flower buds, a good rainstorm (or 10) and… Adobe Summit! The free virtual event will be held on April 27th – 29th. This year’s summit will host 450 sessions, featuring thought leaders from Pfizer, Colgate Palmolive, THE Serena Williams, Walgreens, Peloton, and General Motors (to name-drop a few). We know that the sheer number of options might sound daunting, but don’t worry, Corra curated some selections for you. Just click “add to schedule” on the ones that pique your interest.
So crack open your caffeinated beverage of choice, and prepare to soak up all the insights and inspiration your digitally native mind desires. You can also sign up for a brain date with one of Corra’s commerce experts to hang out with us live. Now, let’s take a look at our must-attend sessions below.
S865 – To Change or Not Change Your CX Journey – That’s an AI Question
Tuesday, Apr 27 | 2:00 PM – 2:30 PM EDT | Adobe Summit
Tim Donovan, Managing Partner, 3|SHARE
Joerg Corsten, Digital Medical Engagement Strategies (DEx – PDMA CS) Digital Excellence, Global Product Strategy, Roche
What if shaking a Magic 8-Ball could really tell us what to do and then back it up with raw data? While AI might not come in the form of an 8-Ball (yet), it can certainly help us decide if making changes to our customer experience journey is a wise decision.
Learn how to leverage the power of AI to:
- Change your customers’ experience and user journeys based on recommendations from AI and Machine Learning
- Deploy practical and impactful applications across your organization
- Identify the many pitfalls to avoid when implementing your AI and Machine Learning strategies
S716 – PWA Technology Meets Prestige Skincare
Tuesday, Apr 27 | 4:30 PM – 5:00 PM EDT | Adobe Summit
Michael Harvey, Chief Strategy Officer, Corra
Luigi Raffo, Senior Director, Global Digital Experience, Elemis
Acquired by L’Occitane International in 2019, Elemis is the No. 1 independent skincare brand in Britain. Its science-backed skincare products and cutting-edge patented technology are globally renowned, and the company wanted to design and build a site to reflect this reputation. The solution was a progressive web app (PWA) – a mobile-first, future-proof ecommerce site that can scale with consumer expectations. Join Luigi Raffo, senior director of global digital experience at Elemis, and Michael Harvey, chief strategy officer at Corra, to discuss the final product and future roadmap.
- What a PWA is and what the benefits are of implementing one
- Why Elemis chose Magento Commerce for its PWA build and why you might want to
- Ideas for unique customizations to engage and convert customers on mobile
S873 – Designing a One-of-a-Kind Experience With Melissa and Doug
Wednesday, Apr 28 | 3:00 PM – 3:30 PM EDT | Adobe Summit
Duke Marr, Senior Vice President of Digital Strategy, Corra
Doug Bernstein, LifeLines
Melissa Bernstein, Co-Founder and CEO , LifeLines
How do you design a digital experience inspired by the uniquely personal journey of one extraordinary individual? Certainly not with a handbook or templated theme. Melissa and Doug, the creators of their namesake toy empire, are onto their next venture: LifeLines.com, a digital ecosystem born from Melissa’s experience with existential depression and anxiety. Their mission? To guide a community of “seekers” on their own path to self-acceptance. Hear Melissa passionately recall how her vision came to life with the help of Corra’s innovative team and Magento’s headless technology/PWA framework.
This session covers:
- Advice from Doug on building something that’s never been done before
- How Melissa reimagined content, commerce, and community in an entirely new way
- How the LifeLines team quickly built the brand, business model, and user experience strategy from the ground up
Here’s a sneak preview of the session with Melissa and Doug.
S701 – Commerce Roadmap Updates
Tuesday, Apr 27 | 2:30 PM – 3:00 PM EDT | Adobe Summit
Chris Hedge, Director of Product Management, Magento, Adobe
Join leaders from the Magento Product Management team to learn about the upcoming roadmap across Magento Commerce, Business Intelligence, Cloud, and the latest Adobe Experience Cloud integrations. Get a head start on adopting new business and developer capabilities to drive your business forward.
In this session, learn about:
- Live Search powered by Adobe Sensei
- B2B enhancements
- GraphQL enabling headless
S702 – Commerce Obsessed: How AI Can Drive Results
Wednesday, Apr 28 | 1:00 PM – 1:30 PM EDT | Adobe Summit
Ryan Green, Senior Product Marketing Manager, Adobe
AI has huge potential to help merchants to do more with less. Learn how Adobe Sensei is expanding its power from content and data to commerce. Discover how AI and ML are helping merchants work more efficiently to create personalized shopping experiences at scale. Learn about key features like Live Search and Product Recommendations powered by Adobe Sensei. See how easily merchants can create new experiences that scale, reduce time-wasting manual tasks, and use insightful data to further optimize results.
In this session you’ll learn:
- How to leverage Live Search to drive results
- How Adobe Sensei uses a mixture of data and visual elements to deliver 10 recommendation types
S756 – Colgate Palmolive’s Digital Transformation Journey
Tuesday, Apr 27 | 5:00 PM – 5:30 PM EDT | Adobe Summit
Bruce Richards, Senior Manager, Industry Strategy & Marketing, Adobe
Jon Schultheiss, Associate Director GIT – Global Digital Marketing, Colgate Palmolive
Colgate Palmolive’s focus on customer experience led to a massive transformation initiative that not only addressed current issues in web content creation and delivery but future-proofed them for ongoing success. Hear how Colgate Palmolive employed critical success factors to align a multi-brand organization and successfully migrate hundreds of brand sites to a single solution with Adobe Experience Manager.
S859 – Building a D2C Platform to Accelerate Growth
Wednesday, Apr 28 | 3:30 PM – 4:00 PM EDT | Adobe Summit
Stephen Derbyshire, VP, Marketing Technologies, EMEA, Merkle
Alexandra Retif-Gaillard, VP of Digital Marketing, Signify
Learn how the first full-stack deployment of Adobe Experience Platform enabled the build of a D2C platform to transform customer experience for Signify’s Philips Hue. By owning the total customer experience, Signify can leverage its consumer data to deliver helpful and relevant personalization, improving the customer experience and accelerating growth.
In this session, learn:
- How to build a multichannel D2C platform
- How to accelerate delivery and value realization
- Why an agile way of working is key to unlocking growth
S717 – Black Friday Every Day: How to Grow a Sustainable Business
Wednesday, Apr 28 | 1:30 PM – 2:00 PM EDT | Adobe Summit
Ray Bogman, Senior Business Solution Architect, Adobe
Marc Heijden, CTO, Alshaya
Alshaya is one of the largest ecommerce companies in the Middle East, with many of its brands hosted on Magento Commerce. Alshaya is well known for labels such as H&M, Bath & Body Works, and Footlocker. Its vision is to be the region’s largest e-commerce player and increase online sales as a percentage of total revenue over the coming years. So 2020 was unique in many ways for Alshaya. Besides adding more brands and expanding across new territories, Alshaya continued to build a scalable, sustainable commerce business. Growing the business so fast was unexpected during these strange times. Ensuring that the commerce platform was ready to perform while managing a lockdown of all its brick-and-mortar stores was crucial. But with Adobe and Alshaya working as one team, that’s exactly what was accomplished.
Hear how Alshaya:
- Invested in digital commerce to grow across multiple brands and markets
- Partnered with Adobe Consulting Services to navigate a challenging year
- Plans to continue its success in 2021 with a microservices vision
Mark your calendars! We hope to see you (virtually) at Adobe Summit 2021. In the meantime you can follow Corra on Linkedin for updates.