4 Minute Video: Improve Your Internal Site Search to Boost Mobile Conversions
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Welcome to Corra’s three part video series on actionable recommendations to boost mobile conversions.
In this series, we’ll cover practical recommendations you can take away and implement in your commerce strategy. These will range from quick wins to start thinking about today, to broader transformation that will have a deeper impact on your bottom line. So, hopefully wherever you are in your digital maturity journey, we’ll have something for you.
1. THE QUICK WIN: IMPROVE YOUR INTERNAL SITE SEARCH
Watch this video to learn how to maximize the revenue potential of your search bar.
WHY IS SITE SEARCH SO IMPORTANT?
- 24-48% of an ecommerce site’s revenue comes from customers that utilized the search bar.
- It’s often overlooked by merchants: only 15% of companies have resources in place for optimizing their internal site search. You can stand out from competitors by focusing on this area of your site.
- Site search poses a significant opportunity to lower your bounce rate and increase conversions on mobile: 69% of mobile sites don’t have the ability to suggest alternative products on a ‘no results page’. Is your site one of them?