4 Minute Video: Improve Your Internal Site Search to Boost Mobile Conversions
< 1 Min Read
Welcome to Corra’s three part video series on actionable recommendations to boost mobile conversions.
In this series, we’ll cover practical recommendations you can take away and implement in your commerce strategy. These will range from quick wins to start thinking about today, to broader transformation that will have a deeper impact on your bottom line. So, hopefully wherever you are in your digital maturity journey, we’ll have something for you.
1. THE QUICK WIN: IMPROVE YOUR INTERNAL SITE SEARCH
Watch this video to learn how to maximize the revenue potential of your search bar.
WHY IS SITE SEARCH SO IMPORTANT?
- 24-48% of an ecommerce site’s revenue comes from customers that utilized the search bar.
- It’s often overlooked by merchants: only 15% of companies have resources in place for optimizing their internal site search. You can stand out from competitors by focusing on this area of your site.
- Site search poses a significant opportunity to lower your bounce rate and increase conversions on mobile: 69% of mobile sites don’t have the ability to suggest alternative products on a ‘no results page’. Is your site one of them?
NEED HELP WITH YOUR SITE SEARCH? CONTACT CORRA TODAY.
Erica Mazzucato is Sr. Product Marketing Manager at Corra. In her role, she defines the go-to-market strategy of the services offered by the agency and serves as an in-house expert on market and industry trends.
Corra is a global agency that builds the world’s fastest and most flexible digital storefronts for growing brands. We’re leaders in headless and composable commerce development, backed by gold-standard post-launch support. Through technical expertise, creative vision, and collaborative strategy, we help clients digitally transform to meet the evolving needs of their customers, adding value from day one. With headquarters in New York and hubs in 12 cities across three continents, Corra is uniquely positioned to support clients around the world and around the clock.
