4 Minute Video: Improve Your Internal Site Search to Boost Mobile Conversions
< 1 Min Read
Welcome to Corra’s three part video series on actionable recommendations to boost mobile conversions.
In this series, we’ll cover practical recommendations you can take away and implement in your commerce strategy. These will range from quick wins to start thinking about today, to broader transformation that will have a deeper impact on your bottom line. So, hopefully wherever you are in your digital maturity journey, we’ll have something for you.
1. THE QUICK WIN: IMPROVE YOUR INTERNAL SITE SEARCH
Watch this video to learn how to maximize the revenue potential of your search bar.
WHY IS SITE SEARCH SO IMPORTANT?
- 24-48% of an ecommerce site’s revenue comes from customers that utilized the search bar.
- It’s often overlooked by merchants: only 15% of companies have resources in place for optimizing their internal site search. You can stand out from competitors by focusing on this area of your site.
- Site search poses a significant opportunity to lower your bounce rate and increase conversions on mobile: 69% of mobile sites don’t have the ability to suggest alternative products on a ‘no results page’. Is your site one of them?
NEED HELP WITH YOUR SITE SEARCH? CONTACT CORRA TODAY.
Erica Mazzucato is Sr. Product Marketing Manager at Corra. In her role, she defines the go-to-market strategy of the services offered by the agency and serves as an in-house expert on market and industry trends.
Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.
