3 Keys to Making it Big in M-commerce
< 1 Min Read
Let’s face it–mobile commerce is on the rise. According to a report from eMarketer, tablet and smartphone purchases accounted for 11 percent of total e-commerce sales in 2012. That number is predicted to increase to 13 percent in 2013, with a hefty bit coming from apparel. A separate eMarketer study revealed that the apparel and accessories market is growing faster than any other ecommerce product segment.
It’s clear having a mobile strategy is more than a good idea, it’s essential. But how it should be implemented to be most effective has thus far been a little less clear. Buying on a mobile site isn’t exactly the same as buying on a desktop site, after all. So here are three things that are important to think about when constructing a successful mobile strategy:
- Use mobile to drive sales, not just make sales. Remember, mobile is a lifestyle.
- Not all mobile devices are created equal. Customers use them differently, and for different purposes.
- Don’t forget about ecommerce multitasking. According to Google, 85 percent of online shoppers start searching for a product on one device, before completing their purchase on another.
Read our full story, “One Size Doesn’t Fit All Devices: 3 Keys to Mobile Success” at Apparel Magazine.
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Michael Harvey is COO at Corra. He oversees the agency's delivery team, including project management, analysis, and marketing. Michael's 20+ year career has spanned marketing, branding, strategy, product development, operations, and technology. He has held operational roles at the senior executive level for a variety of entities including both startups and established organizations.
Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.
