BACK TO RESOURCES
blog

3 Keys to Making it Big in M-commerce

1 Min Read
Michael Harvey

Let’s face it–mobile commerce is on the rise. According to a report from eMarketer, tablet and smartphone purchases accounted for 11 percent of total e-commerce sales in 2012. That number is predicted to increase to 13 percent in 2013, with a hefty bit coming from apparel. A separate eMarketer study revealed that the apparel and accessories market is growing faster than any other ecommerce product segment.

It’s clear having a mobile strategy is more than a good idea, it’s essential. But how it should be implemented to be most effective has thus far been a little less clear. Buying on a mobile site isn’t exactly the same as buying on a desktop site, after all. So here are three things that are important to think about when constructing a successful mobile strategy:

  1. Use mobile to drive sales, not just make sales. Remember, mobile is a lifestyle.
  2. Not all mobile devices are created equal. Customers use them differently, and for different purposes.
  3. Don’t forget about ecommerce multitasking. According to Google, 85 percent of online shoppers start searching for a product on one device, before completing their purchase on another.

Read our full story, “One Size Doesn’t Fit All Devices: 3 Keys to Mobile Success” at Apparel Magazine.

____________

CorraTech is now Corra!

Michael Harvey

Michael Harvey is COO at Corra. He oversees the agency's delivery team, including project management, analysis, and marketing. Michael's 20+ year career has spanned marketing, branding, strategy, product development, operations, and technology. He has held operational roles at the senior executive level for a variety of entities including both startups and established organizations.

---

Corra is the global digital agency that leading brands and B2B organizations trust to accelerate their growth. Working at the intersection of commerce technology and customer experience strategy, we deliver comprehensive digital solutions that convert and retain customers in the long term.

You may also like

blog
Video: Progressive Web Apps and Other Strategies to Increase Revenue on Mobile

The following webinar was a session from Corra’s Commerce Talks series. We partner with technology solutions and ecommerce brands in a two-day o

blog
Elemis is Live on FWRD: The First PWA Accelerator for Magento Commerce Cloud

Key Project Highlights: Corra delivered a Progressive Web App on Magento Commerce and an elevated redesign for global skincare brand Elemis.  We met a

blog
Watch: Progressive Web Apps Explained in 3 Minutes 

In this 3 minute video, Erica Mazzucato, Corra’s Senior Product Marketing Manager covers the basics of PWA: what they are, the main benefits of

want more?
Get exclusive access to Corra content and events
We'll let you know when we publish anything new