Guide
The Ultimate Experimentation Holiday Guide
About the Guide
True optimization goes beyond just implementing the latest tools. To drive meaningful growth, you need a strategic approach that incorporates data-driven experimentation and personalization. Our latest report reveals how to assess historical website performance, identify friction points, and leverage experimentation tools to enhance your customer experience and conversions.
Starting your experimentation program early is crucial—especially ahead of the holiday season. Learn how to use these insights to maximize your website’s efficiency and stay ahead of the competition this holiday season.
Key Takeaways
- Identify friction points in your website funnel and landing pages using performance analysis.
- Discover experimentation and personalization tools to fit your budget and goals.
- Leverage heatmap tools to understand user behavior and generate impactful test ideas.
- Test with key audience segments for more targeted, effective results.
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