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‘Tis the Season: Holiday Shopping

1 Min Read
Sean Roker

Remember standing in long lines outside big box retail stores on Black Friday waiting to get the discount of a lifetime? Nowadays it’s more common to see shoppers swarming to ecommerce sites on Cyber Monday (and all throughout the holiday season) for deals and steals. Holiday shopping habits have, without a doubt, been evolving over the years. It’s just up to forward-thinking retailers to keep up with the trends.

A recent survey by Burst Media showed that 92% of holiday shoppers plan to go online to either research or purchase gifts this year. With that kind of traffic, it’s incredibly important to not only have a high performing ecommerce site for home shoppers, but also a viable mobile strategy for in-store researchers.

Check out BM’s infographic of the survey to see what other trends to expect from holiday shoppers this year.

2013 holiday infographic by Burst Media

 Infographic via Burst Media

Sean Roker

Sean Roker is Director of Marketing at Corra. Sean is puts his marketing acumen and deep knowledge of Corra to use in leading the marketing team. As a longtime member of the Corra team, Sean has worn many hats within the marketing department, including his previous roles as Marketing Manager and Demand Generation Manager.

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Corra is the global digital agency that lifestyle brands trust to accelerate their growth. Working at the intersection of commerce technology and customer experience strategy, we deliver complex digital solutions to leading B2C and B2B retailers.

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