This Week in Ecommerce: March 31 to April 3

| By: Sasha Butkovich

Every Friday, Corra will bring you the top ecommerce and multi-channel news headlines of the week. Read on to catch up on the big stories from March 31 through April 3.

This week, luxury fashion frenemies Yoox and Net-a-Porter announced that they will be merging in an all-share deal, to create what will surely be the online fashion store that dreams are made of. Meanwhile, Amazon, who was actually speculated to be interested in acquiring Net-a-Porter, made its own exciting announcement: Amazon’s Dash Button will bring one-touch ordering to a home near you.

Wednesday was April Fool’s Day, and many ecommerce retailers jumped on the prank bandwagon–some with better results than others. And in what is definitely not a prank, Chanel‘s president of fashion announced that the high-end fashion house will roll out an ecommerce operation of their own, slated for 2016.

Check the links below for full details.


Yoox to Merge With Net-a-Porter in All-Share Deal (NYTimes)

“The Yoox Group said on Tuesday that it had agreed to merge with its luxury e-commerce rival Net-a-Porter in an all-share deal. The transaction would create an online luxury fashion retailer from two companies that combined to post revenue of 1.3 billion euros, or about $1.4 billion, in 2014, Yoox said. The new company would be called Yoox Net-a-Porter Group.”

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Amazon’s New Dash Button Hardware Offers Instant Orders For Staple Products (TechCrunch)

“Amazon has new hardware called the Dash Button that allows one-press ordering of products you’re likely to want to replace on a regular basis. The Dash Button comes in a number of different branded versions based on what it’s coded to order, and includes an adhesive backing and hook holster to let you stick it where it’s most convenient.”

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Online retailers get in on the fun on April Fools’ Day (Internet Retailer)

“Online retailers attempted to capitalize on the whimsical nature of April 1 via e-mail marketing campaigns aimed at turning practical jokes into sales. At least one brand’s e-mail prank caused some social media backlash among consumers.”

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Chanel finally admits that its future includes e-commerce (Quartz)

“High-end fashion retailers have been some of the slowest to sell their products online, taking baby stiletto steps—or none at all—into the realm of e-commerce. Céline, Dior, and Chanel have all kept their collections offline, bristling at the thought of their otherwise exclusive products being sold on the all-access web. But Bruno Pavlovsky, Chanel’s president of fashion, told WWD that will soon change.”

Read more…


Image via Flickr


Sasha Butkovitch is Marketing Copywriter at Corra, a New York and Los Angeles based digital agency that provides high-performing ecommerce solutions for fashion, lifestyle and beauty brands and retailers. With a team of 100+ ecommerce strategy, design and technology professionals, Corra delivers rich shopping and buying experiences across all channels and devices. Corra is trusted by retailers of all sizes to implement and support Magento Enterprise, Demandware and hybris platforms.


Corra is the global digital agency that fashion, beauty, and lifestyle brands trust to create luxury commerce experiences. With headquarters in the key markets of New York, Los Angeles, and London, Corra provides innovative solutions at the intersection of technology, creativity, and strategy.