blog

Record Breaking Holiday Sales Land International Military Antiques a Massive Q4 in 2012

1 Min Read
Corra

With Thanksgiving weekend sales up 22% from last year, International Military Antiques, the leading retailer of military antiques and collectibles, ushered in a record-breaking holiday season.

The season was a success by any measure. Unique visitors to IMA’s website during the Thanksgiving weekend (Nov 23-26, 2012) increased 33% compared to last year (Nov 25-28, 2011), while order volume saw a 34% hike. As a result, IMA’s Q4 revenue was also up 41% year-on-year.

“We knew this holiday season would be big and that a high performing website would be critical to our success, so we called on the leading Magento Solutions partner, Corra, for support,” said Alex Cranmer, VP, IMA. “In the past, Corra has kept our site up and running during enormous, sustained traffic spikes.  We were confident they would come through again for Black Friday weekend—and they did!”

IMA recently premiered a reality television mini-series, Family Guns, on the National Geographic Channel. Corra upgraded the website to a more robust platform and provided technical (CAMS) support throughout the series. While the show was on air, traffic to www.ima-usa.com swelled by 800%, transactions increased by 50% and revenue was up 45%.

International Military Antiques is the world leader of the Military Collectibles, Military Antiques and the Militaria industry. Visit their website at www.ima-usa.com

____________

CorraTech is now Corra!

Corra

Corra is the global digital agency that fashion, beauty, and lifestyle brands trust to create luxury commerce experiences. Over the past 15 years, we have built a reputation for award-winning design, disciplined execution, and innovative thinking. With technical expertise concentrated on the Magento, SAP Commerce Cloud, and Shopify Plus platforms, we produce memorable journeys that captivate customers and elevate brands to new heights. Over the past 15 years, we have built a reputation for award-winning design, disciplined execution, and innovative thinking. With technical expertise concentrated on the Magento, SAP Commerce Cloud, and Shopify Plus platforms, we produce memorable journeys that captivate customers and elevate brands to new heights. With seven offices and headquarters in the key markets of New York, Los Angeles, and London, Corra is uniquely positioned to service international retailers with ambitious omnichannel goals.

---

Corra is the global digital agency that lifestyle brands trust to accelerate their growth. Working at the intersection of commerce technology and customer experience strategy, we deliver complex digital solutions to leading B2C and B2B retailers.

You may also like

blog
Corra Unveils Conversion Accelerator

A collection of audits and actionable findings designed to increase conversions by at least 15% in 30 days. To run a small to medium-sized ecommerce b

blog
Optimize your Checkout UX to Maximize Conversions

At Corra, we don’t like to throw around the term “best practice” too often. Why? Because when it comes to services like user experience design,

blog
The Power of Customer Centric Personalization

Take a moment to consider your homepage. Why is a piece of content where it is? What’s the rationale behind the navigation panel design, the support

want more?
Get exclusive access to Corra content and events
We'll let you know when we publish anything new