Monetate + Corra Unveil Strategic Partnership
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New York (Mar. 13, 2017) – Monetate, the worldwide leader in personalization, today announced that it has forged a strategic partnership with Corra, a digital commerce agency. The partnership will provide unprecedented support to the partnership’s joint customers while enhancing Corra’s optimization and personalization practice and enabling Monetate’s continued growth.
Corra provides strategically led creative and technology solutions to a growing global market, creating transformative commerce experiences for fashion, beauty and lifestyle brands. By combining Corra’s award-winning client service with Monetate’s personalization software, clients improve engagement and business performance with their own customers. The partnership reflects Corra’s commitment to driving client results through personalization, and allows Monetate to scale the client success organization and continue focus on developing its personalization platform.
“As a rapidly growing organization, we rely on partners to help our clients drive the very best business results possible,” said Lucinda Duncalfe, CEO of Monetate. “Corra has a proven ability to create successful client experiences, and we’re thrilled to see them making this substantial commitment to our partnership.”
“Consumers today demand a great experience from the brands they interact with, and digital commerce has not kept pace with this evolving expectation,” said Ron Bongo, CEO of Corra. “We’re pleased to partner with Monetate – a like-minded organization – to help brands get the most of their personalization efforts and deliver truly individualized experiences to their customers.”
Monetate, the global leader in personalization software for consumer-facing brands, enables marketers to create truly individual experiences that surprise and delight every customer, increasing engagement and improving performance.
Monetate’s approach to personalization starts with the understanding that each individual is unique, and instantly chooses the best interaction for each one. Unlike testing, which identifies the best choice for everyone, or segmentation, which defines the best choice for a group of people, Monetate’s 1-to-1 personalization engine reflects the full diversity of human beings and creates an experience for each one, in each moment.
In order to deliver true 1-to-1 experiences, Monetate’s platform is:
- Independent, so you can use any best of breed solution in your marketing stack and not be tied to one vendor’s offerings;
- Open, so marketers can use all of their data wherever it sits, push a decision to any touchpoint and pull the results back into their data/analytics infrastructure;
- Real-time, to enable interactions based on a customer’s in-session behavioral and event data that get their attention in increasingly narrow buying windows; and
- Bionic, giving the creative marketer the power to manage a machine learning engine and operate at 1-to-1 scale, for real.
Founded in 2008, with offices across the U.S. and Europe, Monetate is used by leading brands around the world and influences billions of dollars in revenue every year for The North Face, QVC, J.Crew Group and hundreds of other market leaders.