blog

How Colors Affect Conversions [Infographic]

1 Min Read
Corra

Can color affect ecommerce conversion?

Apparently it can. According to a recent infographic KISSmetrics, studies show that people make a subconscious judgement about a product within 90 seconds of viewing it, with up to 90% of that assessment based on color alone. Furthermore, it presents case studies that show that simple changes like swapping in a new color for your call-to-action button might have a positive impact on conversion (you should always test with your own site and audience, of course).

But it’s not just color. A quick assessment with an experienced ecommerce designer could reveal several seemingly small design changes that have a major impact on conversion and usability.

For more insights on how color influences purchasing, scan the infographic below. To read more on design, visit here

How Colors Affect Conversions
Image via electrobay, Source: How Colors Affect Conversions – Infographic

____________

Corra is a New York and Los Angeles based digital agency that provides high-performing ecommerce solutions for fashion, lifestyle and beauty brands and retailers. With a team of 100+ ecommerce strategy, design and technology professionals, Corra delivers rich shopping and buying experiences across all channels and devices. Corra is trusted by retailers of all sizes to implement and support Magento Enterprise, Demandware and hybris platforms.

Corra

Corra is the global digital agency that fashion, beauty, and lifestyle brands trust to create luxury commerce experiences. Over the past 15 years, we have built a reputation for award-winning design, disciplined execution, and innovative thinking. With technical expertise concentrated on the Magento, SAP Commerce Cloud, and Shopify Plus platforms, we produce memorable journeys that captivate customers and elevate brands to new heights. Over the past 15 years, we have built a reputation for award-winning design, disciplined execution, and innovative thinking. With technical expertise concentrated on the Magento, SAP Commerce Cloud, and Shopify Plus platforms, we produce memorable journeys that captivate customers and elevate brands to new heights. With seven offices and headquarters in the key markets of New York, Los Angeles, and London, Corra is uniquely positioned to service international retailers with ambitious omnichannel goals.

---

Corra is the global digital agency that lifestyle brands trust to accelerate their growth. Working at the intersection of commerce technology and customer experience strategy, we deliver complex digital solutions to leading B2C and B2B retailers.

You may also like

blog
An Inside Look at Faherty’s Agile Project Delivery

The term Agile is so buzzy right now. It’s the popular delivery model that everyone wants to be, but few outside the project management realm truly

blog
How More B2B Retailers are Streamlining Their User Experiences

There’s a mindset shift taking place within legacy B2B retailers. As younger generations move into leadership positions and expect faster, more intu

blog
How to Sell Your Internal Team on Progressive Web Apps

By now, the general consensus about PWAs (Progressive Web Apps) at your office may be skepticism, intrigue, hesitation or some concoction of the three

Want More
Get exclusive access to Corra content and events
We’ll let you know when we publish anything new