Corra and Clients Featured in Pop-Up Shops Article

| By: Corra

Pop up shops, although originally used for seasonal holiday products, have quickly become an innovative new tool for retailers.  (Even we’ve done pop-ups!).

On Tuesday, Retail TouchPoints published an article about the rise of pop-up shops, discussing the benefits and challenges of these short-term storefronts, as well as their potential evolution in the near future. Naturally, they looked to Corra and our clients, Baublebar and Villa, for insight:

“It’s just a really innovative time,” said Michael Harvey, COO of e-Commerce Strategy and Implementation at Corra, an e-Commerce agency. “We’re going to see bigger pop-up shops, micro-pop-up shops and pop-up malls. The impermanence allows retailers to keep trying new things.”

Read the full article Retail Touchpoints.

 

Photo via Flyover fashion

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Corra is the global digital agency that fashion, beauty, and lifestyle brands trust to create luxury commerce experiences. With headquarters in the key markets of New York, Los Angeles, and London, Corra provides innovative solutions at the intersection of technology, creativity, and strategy.