Bonobos and Nordstrom–the Perfect Pairing
| By: Corra
Corra Comments on Nordstrom Investment in its Client, Bonobos
The newly announced investment of Nordstrom in Bonobos has left most marketers nodding their heads in approval. With it, the pure-play ecommerce store, Bonobos, now has access to the Nordstrom name, its brick-and-mortar stores and its fitting-room shoppers. Nordstrom, in turn, can capitalize on Bonobos’ ecommerce and marketing savvy. [Disclosure: Corra provides Magento ecommerce consulting services and technology support to Bonobos.]
But there will be other advantages too, says Michael Harvey, COO Corra. Read about it here in Ecommerce Times.
Corra is the global digital agency that fashion, beauty, and lifestyle brands trust to create luxury commerce experiences. With headquarters in the key markets of New York, Los Angeles, and London, Corra provides innovative solutions at the intersection of technology, creativity, and strategy.