Bonobos and Nordstrom–the Perfect Pairing
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The newly announced investment of Nordstrom in Bonobos has left most marketers nodding their heads in approval. With it, the pure-play ecommerce store, Bonobos, now has access to the Nordstrom name, its brick-and-mortar stores and its fitting-room shoppers. Nordstrom, in turn, can capitalize on Bonobos’ ecommerce and marketing savvy. [Disclosure: Corra provides Magento ecommerce consulting services and technology support to Bonobos.]
But there will be other advantages too, says Michael Harvey, COO Corra. Read about it here in Ecommerce Times.