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Black Friday Online Traffic – Don’t Get Caught Unprepared

1 Min Read
Corra

Ah, Thanksgiving: Turkey, football, and rampant consumer madness.

The day after Thanksgiving, known as Black Friday, kicks off the holiday shopping season with a bargain-hunting bang. Its online counterpart, Cyber Monday, follows on its heels. And the shopping won’t really stop until the end of December. While it’s a most wonderful time of year for online retailers, it can quickly become a problem if traffic surges cause service disruptions or full-blown site outages.

In a recent article, Information Week calls on ecommerce experts to offer 5 ways small and midsize businesses can help prevent website problems during such high-volume periods. Naturally Corra was among them.

Unlike natural disasters and other uncontrolled causes of IT havoc, many traffic surges — like Black Friday — are quite predictable. Online merchants generally expect to see a 200% increase in organic traffic over the Thanksgiving holiday weekend, according to Corra COO Michael Harvey. Traffic might temporarily spike 800% or more if the marketing team runs a successful Black Friday program. Advance preparation is a must.

“Obviously, planning is key,” Harvey said. “It’s very important to define clear roles and responsibilities and escalation paths in the event that any problems crop up.”

Get the full article at Information Week.

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Corra

Corra is the global digital agency that fashion, beauty, and lifestyle brands trust to create luxury commerce experiences. Over the past 15 years, we have built a reputation for award-winning design, disciplined execution, and innovative thinking. With technical expertise concentrated on the Magento, SAP Commerce Cloud, and Shopify Plus platforms, we produce memorable journeys that captivate customers and elevate brands to new heights. Over the past 15 years, we have built a reputation for award-winning design, disciplined execution, and innovative thinking. With technical expertise concentrated on the Magento, SAP Commerce Cloud, and Shopify Plus platforms, we produce memorable journeys that captivate customers and elevate brands to new heights. With seven offices and headquarters in the key markets of New York, Los Angeles, and London, Corra is uniquely positioned to service international retailers with ambitious omnichannel goals.

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Corra is the global digital agency that lifestyle brands trust to accelerate their growth. Working at the intersection of commerce technology and customer experience strategy, we deliver complex digital solutions to leading B2C and B2B retailers.

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