Black Friday Online Traffic – Don’t Get Caught Unprepared
| By: Corra
Information Week Quotes Corra in its 5 Tips for Black Friday Online Traffic Surges
Ah, Thanksgiving: Turkey, football, and rampant consumer madness.
The day after Thanksgiving, known as Black Friday, kicks off the holiday shopping season with a bargain-hunting bang. Its online counterpart, Cyber Monday, follows on its heels. And the shopping won’t really stop until the end of December. While it’s a most wonderful time of year for online retailers, it can quickly become a problem if traffic surges cause service disruptions or full-blown site outages.
In a recent article, Information Week calls on ecommerce experts to offer 5 ways small and midsize businesses can help prevent website problems during such high-volume periods. Naturally Corra was among them.
Unlike natural disasters and other uncontrolled causes of IT havoc, many traffic surges — like Black Friday — are quite predictable. Online merchants generally expect to see a 200% increase in organic traffic over the Thanksgiving holiday weekend, according to Corra COO Michael Harvey. Traffic might temporarily spike 800% or more if the marketing team runs a successful Black Friday program. Advance preparation is a must.
“Obviously, planning is key,” Harvey said. “It’s very important to define clear roles and responsibilities and escalation paths in the event that any problems crop up.”
Get the full article at Information Week.
Corra is the global digital agency that fashion, beauty, and lifestyle brands trust to create luxury commerce experiences. With headquarters in the key markets of New York, Los Angeles, and London, Corra provides innovative solutions at the intersection of technology, creativity, and strategy.