Beyond Ecommerce: Online Shopping for Fashion Gets Real

| By: Corra

WNYC's New Tech City highlights Bonobos as Fashion Ecommerce Store that moved Multi-Channel

What happens after an online business has tapped out its target online customer base? How does it continue to grow? For many fashion e-retailers, the answer is offline.

In a new podcast on WNYC’s New Tech City, Magento client, Bonobos is highlighted among online fashion start-ups that made it big in ecommerce and ventured into the world of brick-and-mortar retail, showrooms and department stores. The goal is to attract customers who aren’t comfortable buying clothing or fashion items without first trying them on.

The multi-channel model is quickly becoming the norm for successful internet retailers. Online is a great place to start, but where do you go from there?

NPR New Tech City Podcast- Online Shopping Gets Real

 

Photo via roberydyer

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Corra is the global digital agency that fashion, beauty, and lifestyle brands trust to create luxury commerce experiences. With headquarters in the key markets of New York, Los Angeles, and London, Corra provides innovative solutions at the intersection of technology, creativity, and strategy.