"We’re seeing higher costs and lower margins when we expand channels."
Legacy tech stacks often can’t support modern buying behaviors—especially when navigating bulk orders, complex pricing, or personalized consumer experiences.
Create Growth with Blended and Modern Commerce Models
Build smarter business models, from B2B2C and D2C to marketplaces and partnerships, without compromising profitability or performance.
New commerce models aren’t just a trend. They’re the next stage of growth.
Whether you're a B2B brand expanding into D2C, a multi-brand retailer entering marketplaces, or a legacy business reimagining your customer experience, Corra helps you scale with confidence.
The Challenges
"Our systems weren’t built for B2B complexity or D2C expectations."
Brands are under pressure to grow, but adding channels without operational efficiency can lead to rising costs and thinner margins.
"We want to sell everywhere, but can’t track performance or manage operations effectively."
Expanding into new marketplaces or channels introduces a flood of data and logistics challenges, making it harder to optimize performance.
You're not alone. Nearly half of brands say their ecommerce mix is less profitable than brick-and-mortar. Adding new channels can increase complexity without guaranteed ROI.
COMMERCE IS CONVERGING
Your buyers don’t think in channels. They just want to shop how and when they choose.
- Key shifts in the market:
- 74% of B2B buyers want product availability visible online
- 2% expect to buy from any channel
- Ecosystems, marketplaces, and subscriptions are becoming table stakes
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MULTICHANNEL GUIDE
Scaling Smart: Iterative and Transformative Approaches to Opening New Channels
Having multiple channels for customers to engage with your products is essential for brands and businesses looking to stay competitive, grow revenue, and meet evolving consumer expectations.
This guide explores two key approaches to opening new channels. Both are viable, but the right choice depends on your business needs and industry.
NEW CHANNELS. REAL IMPACT.
Grow where your customers are.
- We help brands:
- Reach new customer segments
- Scale through commerce ecosystems
- Launch self-service experiences
- Tap into fulfillment, data, and marketing solutions
- Sell directly through owned and third-party marketplaces
Your model, optimized for growth
Strategy-first and scaled for what’s next.
No two business models are the same. That’s why we:
- Start with your current strategy, whether B2B, D2C, hybrid, or marketplace
- B2B, D2C, hybrid, or marketplace Identify technical, operational, and compliance challenges
- Design for flexibility, profitability, and measurable results
- Build platforms and solutions that scale with you
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