‘Tis the Season: Holiday Shopping
< 1 Min Read
Remember standing in long lines outside big box retail stores on Black Friday waiting to get the discount of a lifetime? Nowadays it’s more common to see shoppers swarming to ecommerce sites on Cyber Monday (and all throughout the holiday season) for deals and steals. Holiday shopping habits have, without a doubt, been evolving over the years. It’s just up to forward-thinking retailers to keep up with the trends.
A recent survey by Burst Media showed that 92% of holiday shoppers plan to go online to either research or purchase gifts this year. With that kind of traffic, it’s incredibly important to not only have a high performing ecommerce site for home shoppers, but also a viable mobile strategy for in-store researchers.
Check out BM’s infographic of the survey to see what other trends to expect from holiday shoppers this year.
Infographic via Burst Media
Sean Roker is Director of Marketing at Corra. Sean is puts his marketing acumen and deep knowledge of Corra to use in leading the marketing team. As a longtime member of the Corra team, Sean has worn many hats within the marketing department, including his previous roles as Marketing Manager and Demand Generation Manager.
Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.
