Facebook, Instagram, and the Future of Mobile
< 1 Min Read
Yesterday, social media giant Facebook made a huge investment in its mobile strategy by announcing it would acquire the popular photo-sharing application, Instagram, for a whopping $1Billion.
Although that’s a hefty price tag by anyone’s standards (note old-media giant NY Times has a public stock worth only about $950M), it may very well be a worthwhile investment into Facebook’s somewhat ineffectual (at least, to date) mobile and commerce strategies. “It allows Facebook to immediately grab the huge number of users already engaged with the Instagram app,” remarks Michael Harvey, Corra COO, to Ecommerce Times.
Harvey also notes that adopting the photo phenom may be a defensive play against Pinterest—a website that many brands have turned to as a new way to visually engage their consumers.
Read the full story at Ecommerce Times.
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Michael Harvey is COO at Corra. He oversees the agency's delivery team, including project management, analysis, and marketing. Michael's 20+ year career has spanned marketing, branding, strategy, product development, operations, and technology. He has held operational roles at the senior executive level for a variety of entities including both startups and established organizations.
Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.
