Corra Clients Win Big on Black Friday + Cyber Monday
2 Min Read
Black Friday, Cyber Monday and the weekend in between mark a hugely important sales period for so many retailers. Merchants spend much of the year building up to these key days, and ensuring that all the planning goes off without a hitch is a concern for support providers like Corra.
For Corra’s TotalCare team, our top priority is to provide support to all the fashion, beauty and lifestyle merchants we work with. As the Black Friday and Cyber Monday numbers came in, some retailers shared their stories with us.
We are happy to report that all of our clients had successful weekends without any major website issues. Take a look at some of these notable wins from Black Friday and Cyber Monday:
Eileen Fisher
Iconic fashion label Eileen Fisher offered 20% off and a 20% off sweater sale for Black Friday. This carried through to Cyber Monday, when they also added a tiered gift card promotion. Site speed and performance stood strong throughout. The Eileen Fisher team encountered no issues, and reported being happy with the site’s overall performance during Black Friday and Cyber Monday.
BH Cosmetics
As our team monitored beauty merchant BH Cosmetics this Cyber Monday, our VP of Engineering, Jacob John, noticed the staggering numbers coming in. He announced that this retailer processed more than 21,000 orders on Cyber Monday alone! Even with all those orders coming in, BH Cosmetics didn’t suffer any issues with site speed or performance – a real win.
Farm & Home Supply
After a great performance last holiday season, longtime client Farm & Home Supply once again saw impressive gains. Michael Badamo, Ecommerce Manager, was himself surprised by the YoY growth. “We were up 10x transactions from last year!” he said. “Like 5,000% increase in revenue. Crazy!”
BulbHead
Bulbhead offered a promotion of 25% off and free shipping throughout the Black Friday weekend and into Cyber Monday. Although shoppers came out big on Black Friday, Cyber Monday was the real star of the show for this retailer of unique lifestyle products. Bulbhead brought in nearly double the revenue on Cyber Monday than they did on Black Friday. Talk about a cyber success!
Avenue
On Black Friday, plus-size fashion brand Avenue offered a 50% off site-wide promotion that drove great results. Even with peak traffic climbing to 8,000 concurrent users, the Avenue site was able to handle the influx of shoppers, and showed strong conversion rates. “We were above plan and were happy with the site performance,” said Kristen St. Peter, Avenue’s Director of Ecommerce.
To learn more about Corra’s TotalCare services, visit our Support page!
Sasha Butkovich is Communications Marketing Manager at Corra. Managing the agency's communication, branding, PR and social strategies, Sasha focuses on developing engaging content for decision makers in the digital commerce industry. Sasha brings a background in copywriting and over five years in ecommerce marketing to her role at Corra.
Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.
