This Week in Ecommerce: April 6 to April 10
3 Min Read
Every Friday, Corra will bring you the top ecommerce and multi-channel news headlines of the week. Read on to catch up on the big stories from April 6 through April 10.
This week, Google revealed that US retailers see 10 times more conversions on mobile when they also factor store visits into the performance analysis. Omni-commerce is real, everyone! But of course, that doesn’t mean ecommerce is going anywhere. A new forecast predicts global online sales will grow 18.4% in 2015 to reach a whopping $994.5 billion.
If you’re looking to get your share of that chunk of consumers’ change, a new study by Forrester encourages retailers to quit worrying about those crazy Millennials and court older shoppers instead. You know, the ones who actually have cash to spend. And for the big spenders, Luxury Daily rounded up the top 10 luxury branding efforts of Q1. My personal favorite: Audi’s “disappearing billboards” that projected images on clouds (although I think they may have borrowed that idea from Batman).
Click the links below for more details!
Google reveals impact of in-store visits on conversions (eConsultancy)
So how does the inclusion of store visits affect the Estimated Total Conversions metric? According to new data released by Google this week, retailers in the United States are seeing four times more conversions overall and 10 times more conversions on mobile when they factor store visits into their search ad performance analysis.”
Global web sales will top $994 billion this year (Internet Retailer)
“Global e-commerce sales will reach $994.5 billion this year, up 18.4% from $839.8 billion in 2014, according to a new forecast from A.T. Kearney. That compares to a 20.8% year-over-year increase in 2014, with a 16.1% increase anticipated for 2016, to $1.155 trillion.”
Retailers Urged to Ditch Millennials in Favor of Older Shoppers (Bloomberg Business)
“Retailers should stop wasting so much time trying to win over millennials because they’re often broke. Instead, they should target older shoppers with more money to spend.
That’s a key finding from a report by Forrester Research Inc. called “The Future of Shopping,” which looked at income and demographic changes over the past 40 years.”
Top 10 luxury branding efforts of Q1 (Luxury Daily)
“Many of the branding efforts seen in the first quarter concentrated on issues, social and environmental, that have become part of the social construct of consumers’ lives. Others took well-established brand codes and aimed for a modern approach to communicate with an up-and-coming consumer demographic and those who are social media savvy.”
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Sasha Butkovich is Marketing Copywriter at Corra, a New York and Los Angeles based digital agency that provides high-performing ecommerce solutions for fashion, lifestyle and beauty brands and retailers. With a team of 100+ ecommerce strategy, design and technology professionals, Corra delivers rich shopping and buying experiences across all channels and devices. Corra is trusted by retailers of all sizes to implement and support Magento Enterprise, Demandware and hybris platforms.
Sasha Butkovich is Communications Marketing Manager at Corra. Managing the agency's communication, branding, PR and social strategies, Sasha focuses on developing engaging content for decision makers in the digital commerce industry. Sasha brings a background in copywriting and over five years in ecommerce marketing to her role at Corra.
Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.
