Nearly Half of Online Retail Traffic Now Stems from Mobile
< 1 Min Read
As much as 47% of retail traffic and 33% of orders stemmed from smartphones and tablets in the fourth quarter of 2014, according to the Demandware Shopping Index, a report by the namesake commerce platform, Demandware. If those statistics seem impressive, it’s because they are. Mobile has become an integral part of the shopping experience.
The Demandware Shopping Index analyzed the activity of 100 million online shoppers globally from its 1,100 retail clients during Q4 of 2014 and 2013. Included among its key findings are: a 61% lift in smartphones’ share of orders and a 40% lift in smartphones’ share of traffic, year over year. Tablets showed a steady but quieter growth, up 9% and 4% year over year. Furthermore, 21% of shoppers use multiple devices.
The main mobile takeaways from this index are that ( a ) shoppers move casually from device to device, (b) they are ready to buy from anywhere and on any device, and ( c ) they expect brands and retailers to shift with them and to provide a similar shopping experience regardless of device.
Is your site mobile ready?
For more insights and 2015 predictions download the full report at Demandware Shopping Index or follow the blog series at blog.demandware.com
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