With a 179% increase in mobile business YoY, International Military Antiques (IMA) definitely has a success story to share!
Magento recently released a new IMA Customer Success Story on its website that highlights the enhancements IMA has made to its omnicommerce business with Corra and the impressive sales uptick the lifestyle brand has experienced as a result.
The case study reports that after airing a reality TV show on National Geographic Channel and spurring considerable new interest in its business (50% increase in online transactions), IMA chose to sustain and build upon its success with targeted marketing efforts, upgraded site merchandizing, and most importantly, an optimized mobile shopping experience designed by Corra. Since the upgrade, IMA’s mobile business has shown huge growth in the past year—179% increase in YOY mobile business, 163% increase in mobile transactions (30% increase in tablet), an average of 150 orders daily (up from 10-15 in 2004) and the #1 organic search term for military antiques.
This success is a testament not only to IMA and their TV fans, but also to the Magento platform and Corra support. As a Magento Gold partner and winner of four consecutive Spirit of Excellence Awards, Corra is happy to be a part of IMA’s success with the Magento platform.
For the full Success Story, visit magento.com.
For more information about Corra and IMA, read our case study.
For more information about Corra and Magento, visit corra.com/platforms/magento.
Header image via IMA
Corra is a New York and Los Angeles based digital commerce agency creating unified customer experiences for fashion, lifestyle, and beauty. With a team of 100+ ecommerce strategy, design and technology professionals, Corra delivers rich shopping and buying experiences across all channels and devices. Corra is trusted by retailers of all sizes to implement and support Magento Enterprise, Demandware and hybris platforms.