Pop up shops, although originally used for seasonal holiday products, have quickly become an innovative new tool for retailers. (Even we’ve done pop-ups!).
On Tuesday, Retail TouchPoints published an article about the rise of pop-up shops, discussing the benefits and challenges of these short-term storefronts, as well as their potential evolution in the near future. Naturally, they looked to Corra and our clients, Baublebar and Villa, for insight:
“It’s just a really innovative time,” said Michael Harvey, COO of e-Commerce Strategy and Implementation at Corra, an e-Commerce agency. “We’re going to see bigger pop-up shops, micro-pop-up shops and pop-up malls. The impermanence allows retailers to keep trying new things.”
Read the full article Retail Touchpoints.
Photo via Flyover fashion
Corra is a digital agency creating transformative commerce experiences for fashion, beauty and lifestyle brands. With headquarters in New York, Los Angeles and London, Corra provides strategically led creative and technology solutions to a growing global market.