Pop up shops, although originally used for seasonal holiday products, have quickly become an innovative new tool for retailers. (Even we’ve done pop-ups!).
On Tuesday, Retail TouchPoints published an article about the rise of pop-up shops, discussing the benefits and challenges of these short-term storefronts, as well as their potential evolution in the near future. Naturally, they looked to Corra and our clients, Baublebar and Villa, for insight:
“It’s just a really innovative time,” said Michael Harvey, COO of e-Commerce Strategy and Implementation at Corra, an e-Commerce agency. “We’re going to see bigger pop-up shops, micro-pop-up shops and pop-up malls. The impermanence allows retailers to keep trying new things.”
Read the full article Retail Touchpoints.
Photo via Flyover fashion
[rendertool][type_corp][prop_desc][prop_name]Corra[/prop_name] is a [prop_loc]New York[/prop_loc] and [prop_loc]Los Angeles[/prop_loc] digital agency that specializes in ecommerce solutions for luxury and lifestyle brands and retailers. [prop_mkffr]From responsive design to systems integration, we deliver award-winning web design, development, strategic consulting and support services for the Magento Enterprise and hybris platforms.[/prop_mkffr][/prop_desc][/type_corp][/rendertool]