Guide
Scaling Smart: Iterative and Transformative Approaches to Opening New Channels
About the Report
Having multiple channels for customers to engage with your products is essential for brands and businesses looking to stay competitive, grow revenue, and meet evolving consumer expectations.
Digital transformation demands top-down buy-in, with executives and stakeholders aligned on the why, what, and how of the process.
This guide explores two key approaches to opening new channels. Both are viable, but the right choice depends on your business needs and industry.
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