The Ecommerce Evolution of Food and Beverage Brands
Food and beverage is easily the largest retail category in the country, but it often doesn’t feel that way. With so much focus being placed on ecommerce and the digital buying experience, food and beverage has largely lagged behind other industries. That’s now changing. The ecommerce market for food and beverage brands is growing rapidly and experts predict it won’t be slowing down anytime soon.
While retailers have largely been driving the change so far, food and beverage brands need to develop their own strategies or face potentially devastating consequences. By taking ownership of the ecommerce experience and developing a comprehensive approach across all sales and distribution channels, food and beverage brands can be well positioned to capitalize on ecommerce growth. Download now to learn more.