Turn Customers into Advocates

Join us for an exclusive look at the tactics used by the most successful fashion retailers where we show you how to implement emerging strategies that are proven to convert visitors into brand advocates, including segmentation, UX, loyalty initiatives, and content amplification.

To provide you with actionable insights, we’ll take you behind the scenes of Beyond Yoga, one of the fastest-growing indie apparel brands in the U.S. Our commerce experts will also be on hand at the end of the presentation for a technical Q&A.

Thursday, October 25: 1:00 – 2:00pm ET

What you will learn

Traditional Loyalty remains important, but the future of marketing — and, in the big picture, many businesses — depends on serving a customer’s most relevant needs in the moment. Join us as we share how you can replicate Beyond Yoga’s innovative approach to creating loyal customers. You’ll learn:

  • The new research-backed factors determining brand loyalty
  • How effectively use non-brand search terms to attract new customers
  • How UX design impacts a customers loyalty and willingness to buy again
  • How to engage and convert your disloyal customers into brand, advocates accelerating organic growth
  • How to segment your customers to create a personalized pricing and promotion strategy
  • All followed by a Q+A session with a senior technical, visual + design, and marketing resources
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You'll Hear From:

  • With a background in brand development and qualitative research, Jessica brings a unique perspective to the Design team at Corra. Besides delivering innovative, strategic, and highly usable ecommerce design solutions, Jessica specializes in an array of UX research methodologies as well as brand and content strategy. Some of her notable clients include Sigma Beauty, SoulCycle, Worth NY, and Foodbank.

    Jessica Stoilkovic
    Senior Interaction Designer, Corra
  • Catherine has managed content production and email strategy at multiple digital agencies in addition to her current role as the Email Marketing Manager at Beyond Yoga where she drives the digital strategy, personalized email marketing, and customer relationship management (CRM) for the rapidly growing brand.

    Catherine Weirick
    Email Marketing Manager, Beyond Yoga