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The Future of
Mobile Commerce

How merchants are overcoming challenges on the small screen and converting rising mobile traffic


Imagine a world where your mobile site loads in the blink of an eye. An experience so smooth that customers return again and again solely for the ‘wow factor.’ Your bounce rate is at a record low. And your mobile conversion rate is a true reflection of how much time your audience spends on their phones. This is the future of mobile commerce. Now, how do we get there?

Corra asked 250+ ecommerce professionals about their pain points, aspirations, and metrics on mobile. We then contextualized these responses with qualitative and quantitative data collected from Corra’s clients and partners. The result is a report mapping out your roadmap to the future state of mobile experiences.

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  • The reasons why consumers spend over four hours per day on their phones, but mobile conversion rates remain low (and how to address this).
  • Mcommerce advice from payment solution expert Klarna, and ecommerce marketing platform, Yotpo.
  • Actionable recommendations from Corra’s executive creative director, SVP of digital strategy, director of strategic alliances, and more.
  • Why brands like Elemis and Jomashop implemented a Progressive Web App (PWA) to optimize their mobile UX (and 24% of merchants we surveyed are exploring implementing one too).
When it comes to checkout, less is more. We have experienced great success just by hiding unnecessary items in the cart and checkout to make sure the user is staying focused.
Jen Levin
Senior Digital Experience Strategist, Corra
In January of 2021, a dataset of 30 merchants showed that, on average, desktop converts
at a 4.2% rate and mobile at 2%.
Senior Product Marketing Manager, Corra
28% of customers abandon the checkout process when they are prompted to sign in.
Key Figures of Ecommerce Report, 2020

About Corra

We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding commerce experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design.

Our clients are an integral part of our team. Together, we remove the obstacles that are limiting their growth, uncover the opportunities that they didn’t know existed, and we don’t rest until they achieve their full potential. We know that organizations across different industries rely on our 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we built future-proof solutions and refined a delivery process that helps them achieve more with less. From Progressive Web App and headless commerce accelerators to pre-built CX assets, we create the foundation that allows you to realize your vision faster.