Buy Online, Pick-up In Store (BOPIS)

What is BOPIS? 

BOPIS stands for "Buy Online, Pick Up In Store." It’s when a brand allows customers to shop and make purchases digitally before picking up the purchase at a brick-and-mortar location. 

BOPIS is designed to provide customers with the convenience of online shopping while also allowing them access to their favorite stores. BOPIS has gained popularity in recent years as it offers a combination of the convenience of online shopping and the immediacy of in-store pickup.