The Winning Strategies Every B2B Merchant Must Understand to Accelerate Growth


B2B customers increasingly demand more accessible and faster ways to discover, configure, and purchase products and services, evaluating sellers not just on product specifications and pricing but also on the quality of their digital experiences. With 70% of decision-makers ready to spend up to $500,000 on a single e-commerce transaction and an 83% increase in those willing to spend $10 million or more, it’s clear that the stakes are high.

Join us for a virtual roundtable discussion on June 27th at 2:30 pm EST to deepen your understanding of today’s essential strategies driving B2B growth. Discover how your team, regardless of digital maturity, can start building a solid foundation to improve market share growth dramatically.

This exclusive virtual event fosters active dialogue between all participants to ensure you gain practical insights you can implement immediately.

Moderated by Jon Panella, Group Vice President of Commerce at Publicis Sapient and Executive Board Member of the MACH Alliance.

Key topics will include:

Preparing for a Headless & Composable Future
Tailor your digital storefront without back-end hassles, improve load times, rapidly test and implement new features and channels, and efficiently enter new markets through an incremental, future-proof approach.

Implementing Loyalty & Rewards Programs
Engage in an open discussion on how merchants of all maturity levels can adopt and enhance loyalty programs to boost customer retention and drive repeat purchases.

Leveraging Product Discovery Data
Discover how to use AI-powered search, product configurators, and chatbots to collect valuable data, helping business users forecast demand, streamline inventory, and inform product development while providing customers with more accessible, faster ways to discover, configure, and purchase products.

Embracing Hyper-Personalization
Create a data strategy to enable one-to-one communications with your customers. Provide unique messages to individual decision-makers based on their needs, profiles, behaviors, and interactions—both past and predictive. Empower salespeople with prescriptive insights to deliver unique offers on a one-to-one basis.

Selling Through Marketplaces
Targeted strategies to expand your catalog with ancillary products through company-owned marketplaces, reach new customers, or even test digital commerce through third-party marketplaces.

Take advantage of this opportunity to transform your B2B storefront and accelerate revenue growth. Register now to secure your spot in this exclusive event.

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