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2024 CRO Guide Preview

The Ultimate CRO Experimentation Guide

How to plan optimization and personalization strategies for maximum impact.

True optimization goes beyond just implementing the latest tools. To drive meaningful growth, you need a strategic approach that incorporates data-driven experimentation and personalization. Our latest guide reveals how to assess historical website performance, identify friction points, and leverage experimentation tools to enhance your customer experience and conversions.

Learn how to use these insights to maximize your website’s efficiency and stay ahead of the competition.

Download the Guide

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Key takeAways
  • Identify friction points in your website funnel and landing pages using performance analysis..
  • Discover experimentation and personalization tools to fit your budget and goals.
  • Leverage heatmap tools to understand user behavior and generate impactful test ideas.
  • Test with key audience segments for more targeted, effective results.
Over the holiday season, brands are wasting nearly $600 million worldwide [on paid advertising]
CreativeX
Digital Creative Agency
With or without a CRO program, your company will make on-site changes. Why leave performance up to chance when you can test concepts prior to full deployment?
Corra
Global Commerce Consultancy
According to Hotjar, the average rate of shopping cart abandonment across 48 studies is almost 70%, which means that only 30% of customers who fill their carts actually complete their purchase.
hotjar
Heatmapping & Analytics

About Corra a company of  Publicis Sapient

Corra is the global commerce consultancy leading brands and B2B organizations trust to deliver comprehensive digital solutions that create value for our client’s customers at speed and at scale. Combining technical expertise with strategic and creative vision, we help clients digitally transform to meet the evolving needs of their customers, adding value from day one.

As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences their customers demand.

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