One of the top fashion department stores in LATAM, Brazilian brand Riacheulo has been at the top of the retail market for over 60 years. Having grown to more than 250 brick-and-mortar stores throughout Brazil, the retailer was ready to continue their growth by offering ecommerce to their customers for the first time. Utilizing the improved capabilities of Magento 2, the Corra team provided full visual design, data-driven UX and development to make this project come to life.
This ecommerce storefront marks an exciting beginning for Riachuelo in the digital commerce space. The Corra team pushed the boundaries with design, delivering unique functionalities for Riachuelo, such as a “Shop the Look” module on the home page. When users hover over a look, they’re able to see the individual products, including the product name and price, and can save those items to their wishlist. In addition to the design elements, many other aspects of the site have been highly customized, from the shopping cart to the payments system.