Supporting the collection, study, and conservation of 5,000 years of art exhibited at the Metropolitan Museum of Art, The Met Store offers items and publications online and at all three of the museum’s iconic sites in New York City. While other museum stores focus on curating an assortment of products offered by third-party sellers, The Met Store’s unique items are created by master artisans inspired by the Museum’s world-renowned works of art.
In Spring 2017, The Met Store partnered with Corra to redesign their site and elevate their brand identity. In Fall 2017, after the unsuccessful attempt to re-platform their site from Venda to Aptos, The Met Store entrusted Corra and Magento with their rescue development project. With a timeline of only 6 months, Corra re-platformed the site to Magento Commerce Cloud 2.2 and enabled new custom functionalities and integrations.
Seeking to extend the power of the connection between store and museum, The Met Store wanted to build an enhanced online experience, enable new revenue opportunities, and elevate the brand through beautiful design: goals to be accomplished before the annual Costume Institute exhibition.
Corra also aided The Met Store in the process of realigning the store and The Met Museum user experiences. The team developed a customized responsive site whose design was informed by both primary and secondary research. Customers can engage with editorial content to learn more about the history and context of the art-inspired products they are viewing. And custom modules across the site are enabling the Met team to easily create and manage a fully flexible experience enriched by highlights from the Met Store Magazine and videos of current exhibitions.
Members help The Met Museum bring “life to art, and art to lives”, which is why The Met Store needed to emphasize the benefits of purchasing memberships through a fully-dedicated experience. Corra customized the integration between Tessitura and Magento in order to sync member information in realtime and developed a separate purchasing flow for memberships and gift certificates. Now, the cart and checkout pages are supporting a variety of memberships options, including a warning error message for remote customers.
Other important integrations include Monetate, which is leveraged to personalize the Sort By menu experience of product listing pages, and Bazaarvoice, a social commerce platform that lets consumers create and share ratings, reviews, and stories about the products they purchased.