Whitepaper: How to Drive Engagement Through Lifestyle Photography
| By: Erica Mazzucato
Fierce competition in the ecommerce fashion landscape is pushing brands to explore new ways to influence customer behavior and encourage purchasing. As fashion retailers get more creative and elevate their product photography, they notice greater engagement rates, especially when they incorporate lookbook images that embody a lifestyle.
But how can merchants ensure that their lifestyle imagery is driving engagement? Is there a pattern behind highly engaging photos? How important are variables such as color, settings, and portrayed subjects?
To answer these questions, Corra conducted a study aimed at providing fashion retailers with a series of clear, data-based guidelines that can be leveraged when planning product shoots or selecting lifestyle photography for online commerce.
Click here to see the full study.
Corra is the global digital agency that fashion, beauty, and lifestyle brands trust to create luxury commerce experiences. With headquarters in the key markets of New York, Los Angeles, and London, Corra provides innovative solutions at the intersection of technology, creativity, and strategy.