The Met Store is Live on Magento Commerce Cloud
| By: Kristen Graves
We are thrilled to announce that the team at Corra successfully launched a brand new site experience for the store of the largest art museum in the United States.
Supporting the collection, study, and conservation of 5,000 years of art exhibited at the Metropolitan Museum of Art, the Met Store offers items and publications online and at all three of the museum’s iconic sites in New York City. While other museum stores focus on curating an assortment of products offered by third-party sellers, The Met Store’s unique items are created by master artisans inspired by the Museum’s world-renowned works of art.
Seeking to extend the power of this connection beyond the physical boundaries of the museum, The Met Store trusted Corra to build an enhanced online experience, enable new revenue opportunities, and elevate the brand through beautiful design: goals to be accomplished before the annual Costume Institute exhibition in May. Sponsored by Vogue, the exhibition attracts traffic from a fashion-focused audience, and it’s linked to the Met Gala, the Metropolitan Museum of Art’s annual fundraising event, also known as the fashion world equivalent of the Oscars.
The Corra team started by replatforming The Met Store’s site from Venda to Magento Commerce Cloud 2.2 and integrated the platform with CW Direct, a back-end order management system. “Given the ambition to expand the online product offering and gain new customer segments, The Met Store’s site had to be robust to support their logistical needs while being flexible enough to evolve with the brand,” said John Childers, Director of Project Management at Corra. “Our solution strategists have built a solid foundation for future scalability.”
Corra also aided The Met Store in the process of realigning the store and The Met Museum user experiences. The team developed a customized responsive site whose design was informed by both primary and secondary research. Customers can engage with editorial content to learn more about the history and context of the art-inspired products they are viewing. Custom modules across the site are also enabling the Met team to easily create and manage a fully flexible experience enriched by highlights from the Met Store Magazine and videos of current exhibitions.
Members help The Met Museum bring “life to art, and art to lives”, which is why The Met Store needed to emphasize the benefits of purchasing memberships through a fully-dedicated experience. Corra customized the integration between Tessitura and Magento in order to sync member information in real time and developed a separate purchasing flow for memberships and gift certificates. Now, the cart and checkout pages are supporting a variety of memberships options, including a warning error message for remote customers.
Other important integrations include Monetate, which is leveraged to personalize the Sort By menu experience of product listing pages, and Bazaarvoice, a social commerce platform that lets consumers create and share ratings, reviews, and stories about the products they purchased.
Post-launch, The Met Store will work with Corra and the TotalCare team to continually enhance the site and support many initiatives throughout the year.
Corra is the global digital agency that fashion, beauty, and lifestyle brands trust to create luxury commerce experiences. With headquarters in the key markets of New York, Los Angeles, and London, Corra provides innovative solutions at the intersection of technology, creativity, and strategy.