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Facebook, Instagram, and the Future of Mobile

1 Min Read
Michael Harvey

Yesterday, social media giant Facebook made a huge investment in its mobile strategy by announcing it would acquire the popular photo-sharing application, Instagram, for a whopping $1Billion.

Although that’s a hefty price tag by anyone’s standards (note old-media giant NY Times has a public stock worth only about $950M), it may very well be a worthwhile investment into Facebook’s somewhat ineffectual (at least, to date) mobile and commerce strategies. “It allows Facebook to immediately grab the huge number of users already engaged with the Instagram app,” remarks Michael Harvey, Corra COO, to Ecommerce Times.

Harvey also notes that adopting the photo phenom may be a defensive play against Pinterest—a website that many brands have turned to as a new way to visually engage their consumers.

Read the full story at Ecommerce Times.

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Michael Harvey

Michael Harvey is COO at Corra. He oversees the agency's delivery team, including project management, analysis, and marketing. Michael's 20+ year career has spanned marketing, branding, strategy, product development, operations, and technology. He has held operational roles at the senior executive level for a variety of entities including both startups and established organizations.

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Corra is the global digital agency that lifestyle brands trust to accelerate their growth. Working at the intersection of commerce technology and customer experience strategy, we deliver complex digital solutions to leading B2C and B2B retailers.

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